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We are sitting on the verge of sharing some exciting Cheshire News, so be sure to follow us on social media (find our links at the bottom of the newsletter) and watch your inbox for a special edition of the AVator!.
In this issue, you can read an interesting case study about a complex show we did with the National Auto Auction Association in late April in Plainfield, Indiana. Cars and technology...you can't get much better than that, right?
Also in this issue, we spoke to our employees Cathy Reed and Tim Lockhart about celebrating one- and two-year anniversaries with Cheshire, and we tapped on Chuck Aeckerle for some sage advice on managing event budgets through wiser AV use.
Last but not least, if you're at ESSAE's Annual Conference and Trade Show today, June 27, stop by Cheshire's Booth #7, and say hello! Drop off your business card for a chance to win a $250 Amazon gift card!
Don't forget that we're always here to assist you! If you'd like to talk about your next event, contact me by email at Justin@CheshireAV.com or by calling 585.325.4250.
Finally, we wish everyone a happy and safe Independence Day!
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Be on the Lookout for
Exciting Cheshire AV News!
Follow us on Social media and watch your inbox for a special edition of the Cheshire AVator to learn exciting news that we're not quite ready to reveal!
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On the Road with Cheshire | |
National Auto Auction Association's World Auto Auctioneers Championship - Case Study | |
Take a look behind the scenes at the fast talking, and even faster moving World Auto Auctioneer Championship in which auctioneers, ringmen, and combo teams gathered before an audience of bidding auto dealers and judges to claim the prize for best auto auctioneer. | |  |
We thank Paul Lips, Executive Director of the National Auto Auction Association for sharing his thoughts, above, on partnering with Cheshire Audio Visual at the World Auto Auctioneers Competition. | | |
Join Us at ESSAE on June 27th | |
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If you are attending the ESSAE Annual Conference and Trade Show on Thursday, June 27 at the Saratoga Springs City Center, please stop by booth #7, say hello, and drop off your business card for a chance to win a $250 Amazon gift card!
Justin Cheshire, Cheshire's Marketing & Business Development Director will be hosting the booth, along with Linda Natoli, Senior Sales Manager at The Oncenter / ASM Global.
Hope to see you there!
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Cathy Reed Celebrates One Year
It's not just anyone who can claim the title of Legendary Ledger, able to add and subtract numbers like a human computer and who excels at Excel, hiding true power from her arch nemesis Miss Placed Decimals. That is Cathy Reed's superpower.
Cathy shares, "I love my job and don’t really have a favorite part. I did, however, have the best “feel good” moment when I felt that my job had value to the team in our efforts to increase growth.
When asked what her biggest surprise was since starting the job, she revealed, "It is the nature of this business. I had no idea it even existed! The song “Load Out” by Jackson Brown has new meaning to me now that I am more aware of the hard work it takes to set up and dismantle a show, transport gear and ensure that the best talent for the show is provided."
She goes on to say, "I am a positive person by nature but through the years I have had challenges that made it hard to keep that positivity at times. I discovered that I am the one in control of determining if my day is going to be good or bad the minute it starts. I choose a “good” day every day."
We're delighted to have Cathy as part of our team, and we can honestly say that she contributes her sense of humor, positive attitude, and taste for pranks to our office, helping to make every day a great day for everyone at Cheshire.
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Tim Lockhart Celebrates Two Years
Tim may not lead the talk show lifestyle of Space Ghost, the Superhero with which he most closely identifies, but he is definitely one-of-a-kind as he works to fight mayhem that may pop up on shows.
Talking about his career with Cheshire, he reveals, "Over the past 2 years, the most rewarding part of my job would be the connections I’ve made along the way. My job requires me to travel out of state frequently, which has exposed me to a lot of unique people in our industry. Between the major clientele we directly work with, our affiliated professional tradeshow vendors, and the sub-contracted freelancers, it is truly rewarding to work with such incredible individuals. Though each show we do has its own set of challenges, working alongside these teams to together build a memorable experience is a feat that bears exceptional value.
"Before starting at Cheshire, I worked primarily for a different niche in the AV industry. Now, through working at Cheshire, I’ve been exposed to a fresh side to which I’ve committed a long career. Event Technology is such a behemoth of an industry with many different subgenres within it. Exploring each part is the key to this flourishing career."
When asked what surprises him about the job, he says, "Being a part of this constantly-evolving industry, very little surprises me anymore. Each day will be different from the last, and you’ll always see a curveball thrown your way. My advice, remain on your feet and watch your 6 (a term for watch your back). Expect the best but prepare for the worst. If you always remain alert, very little will surprise you."
Tim's code to live by is: "Learn from your mistakes and celebrate your achievements. Fear nothing and grow through what you go through. Adversity builds character, and suffering is the cornerstone to greatness."
We congratulate Tim on his many achievements while at Cheshire, and we look forward to giving him many more opportunities to grow in further greatness as a team member!
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Managing Event Budgets through Wiser AV Use | |
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Your company is on a tight budget for your upcoming event, and you know that, as important as AV is to the success of your event, it will take a bite out of that budget.
Without a comprehensive AV package, including the right equipment and highly-qualified AV pros, the event may be memorable for all the wrong reasons. So what’s a meetings professional to do to control audio visual costs?
First, it's important to recognize that, although the AV line of the budget is sizeable, the wise use of AV and adherence to a process that includes bringing the AV Team in early can make a big difference and can help save money elsewhere.
Below, we offer suggestions to assist you in managing the AV line of your budget.
1. The Planning Process. A reputable and professional AV company wants to partner with you, not sell you equipment and services you do not need. By selecting the company early on and including the team as soon as possible in discussions of the entire program--including goals, branding, sessions, speakers, prospective venues and your wish list for the event--they can give you a streamlined and accurate proposal.
This provides an opportunity to brainstorm challenges and identify workable solutions. Additionally, these discussions will give you insights on such things as capping the number of people or adding an overflow room to allow for staging, performance space, AV equipment and other elements. It also helps with setting expectations of your company's management team in advance.
CLICK HERE to read the Full article.
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6 Tips on How to Engage Leads Pre- and Post-Show | |
Trade shows are expensive propositions in which to exhibit, so it's important to maximize your ROI.
In this article by Alyssa Patzius, President of Intero Digital for Trade Show News Network, she shares a holistic strategy for engaging trade show attendees even before they hit the trade show floor, and she offers suggestions of things you can do to make an impression and stay connected following the event.
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The Unexpected Places Top Designers Have Found Event Inspiration | |
Every meeting and event planner hopes their event is so memorable that attendees will exit the event "humming their theme." .
In this article for Bizbash, by Claire Hoffman, discover how a number of high-profile event designers come up with inspiration for their events, that might give you inspiration for your next function!
P.S. Although their events have large budgets, they get their inspiration from their environment, so you can find inspiration even on a modest budget.
Photo by: Andre Maier
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Interested in Working with Us?
We're growing, and we're always on the lookout for great AV freelancers, of all experience levels! If you think you have what it takes to be part of the Cheshire AV Team on a freelance basis, Sign Up Here!
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Follow Us on Social Media! | |
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In Our Last Issue
You can check out our April issue of the AVator here, where you'll find the following articles:
- Cheshire on the Road
- Kenvue at AAD
- QuidelOrtho in Orlando
- Future Vision: Cheshire Introduces FLCC Students to the AV Industry
- The Cubicle Chronicles, Episode 2 - Our Favorite Tools When Onsite at a Show
- Cheshire in the Community
- Stroll for Strong Kids
- Hope Hall Golf Tournament
- 10 Things We’d Like Everyone with Whom We Work to Know
- Industry Insights
- Protecting Your Guests Against a Hotel Keycard Security Flaw
- The 9 Most Common Event App Issues and How to Avoid Them
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