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You have had three meetings, delivered a brilliant presentation and answered every question. Your prospect seems interested, but the deal is going nowhere. Sound familiar?
The problem might not be your sales pitch, your pricing or even your product. You could simply be selling to the wrong person.
In complex sales, the person you speak to first is not always the person who makes the final decision. Understanding who holds the real influence is essential to winning more business, and that is where Power Mapping can make all the difference.
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