A New Chapter for Discover Gloucester

We’re excited to share something we’ve been working on behind the scenes and we can’t wait for you to experience it.

This season, Discover Gloucester is stepping forward with a fully reimagined DiscoverGloucester.com and a beautifully redesigned 2026 to 2027 Visitor Guide. Together, these tools are designed to inspire visitors, elevate your businesses, and showcase Gloucester in a fresh and compelling way.


A Visitor Guide That Feels Like a Magazine

Our brand new Visitor Guide is something truly special.

Designed with a fresh, elevated look and feel, it reads like a curated travel magazine. It’s eye-catching, inspiring, and intentionally crafted to invite visitors to pick it up, flip through, and start planning their time in Gloucester.

This guide reflects the energy, creativity, and authenticity of our destination and we are proud to share it with both our partners and visitors.


A Website Built to Inspire and Perform
Our new DiscoverGloucester.com is more than a refresh. It’s a modern, dynamic platform designed to help visitors explore Gloucester with ease while highlighting the incredible experiences our partners offer.


From curated itineraries to improved business listings and storytelling that captures the spirit of our community, this new site is built to convert inspiration into real visits.

We’re also excited to introduce new digital marketing opportunities that will help you stand out and connect with visitors in meaningful ways.


✨ Be the first to hear about these opportunities at our launch party.

Join Us to Celebrate

Visitor Guide and Website Launch Party

Wednesday, May 6

5:30 PM to 7:00 PM

Oak to Ember, Gloucester


Join us for an evening of networking, celebration, and a first look at everything that’s ahead.

Enjoy light bites, a cash bar, and the change to connect with fellow partners as we kick off the season together

Enjoy light bites, a cash bar, and the chance to connect with fellow partners as we kick off the season together.
We can’t wait to celebrate with you and share what’s next for Discover Gloucester.

Upcoming Events You Should Know About


From the Deep: A Downtown Gloucester Arts Party

Presented by the Harbortown Cultural District, From the Deep is a vibrant new community event celebrating Gloucester’s creative spirit. Taking place on Saturday, May 2 from 11:00 AM to 5:00 PM, this downtown arts experience will feature local artists, performances, and interactive moments that bring the city to life.

The Visitor Center Open House
Join us on May 21 from 5:30 PM as we welcome partners and the community into the Visitor Center. Stop by, connect with fellow businesses, and see how this space supports visitors throughout the season. More details to come.