August 2026

Sarah Casale Blends Creative Vision

with Event Excellence

Although Sarah Casale became drawn to live events from her first job in college designing for hockey games at RIT, which led to a number of other fascinating positions with ESPN and Optic Sky, she did not initially envision working for an audiovisual company. When that fortunate opportunity came about, it allowed her to leverage her appreciation of live events with her creative background and her client-first philosophy to ensure every event exceeds expectations.

Learn more about Sarah

Kudos to David Varecka!

We congratulate our General Manager David Varecka on being named the winner of Visit Rochester's Event Service Professional of the Year Award for 2026, from among a field of a dozen deserving candidates. This award recognizes an outstanding individual who exemplifies excellence in the event services industry within the Greater Rochester Region. We can't think of a more deserving individual and we are thrilled he's part of the Cheshire Team!

Connect Marketplace 2026 in Tampa

Tampa Bay's the place to be from August 24-26 for Connect Marketplace! The Tampa Convention Center will be buzzing when 3300 Industry professionals gather for hosted buyer appointments and educational sessions that offer CMP credit hours.

This event is specifically designed to match events professionals with the best event suppliers in the industry to ensure fast and efficient event sourcing, streamlining the process of finding the right partners for your upcoming live event needs.

Cheshire will be represented by Justin Cheshire as one of the hosted buyers, so if you're attending, please let us know and let's keep an eye out for each other!

In Our Prior Issue

Check out our July issue of the AVator here , where you'll find the following articles:

ON THE ROAD: NIADA Convention & Expo
The Surprising Early History of Trade Shows – Part I
Industry Insights
10 AV Mistakes that Can Derail a Live Event
How Events Are Becoming a Force for Good

Interested in Working with Us?

We're growing, and we're always on the lookout for great AV freelancers, of all experience levels! If you think you have what it takes to be part of the Cheshire AV Team on a freelance basis, Sign Up Here, at the bottom of the page!

Cheshire AV | 60 Pixley Industrial Parkway, Rochester, NY 14624

www.Cheshire AV.com / 585.325.4250 x 102