Sponsorship News, Insight & Intelligence

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Think!Sponsorship Conference - New Date: 1st November 2022

The 2022 Think!Sponsorship Conference focusses on sustainable and purpose-led partnerships in a wide-ranging programme that features TikTok, Cazoo, The RSC, EFL, eBay, Jordans, The Wildlife Trusts, Wavemaker, BMW and many more! Early Bird Tickets on sale until the 5th September 2022 - Book Now

Done Deals: What's Hot?

Liverpool Football Club and Standard Chartered Bank have announced an extension to their partnership for a further four years. Standard Chartered have been Liverpool’s principal partner and shirt sponsor since 2010.

England Netball have announced Thakeham Group as their first ever Official Sustainability Partner Full details. Elsewhere amongst National Governing Bodies, Paralympics GB, the Great Britain and Northern Ireland Paralympic team, has signed up healthcare company Bupa as a sponsor in a three-year deal.

Kate Moss has partnered with Diet Coke and has been named as the new Creative Director for the brand to mark their 40th anniversary year. Read More.

Brecon Jazz Weekend have announced Gower Brewery as their headline sponsor for the whole Festival weekend for 2022.

Luna Cinema has teamed up with Subway in a themed pop-up partnership around the screening of The Breakfast Club. Read More

People News

Carwyn Williams is the new Head of Income Generation and External Affairs at Cardiff City FC Foundation

CSM Live announces the appointment of Andreas Schrott as its inaugural Director for Germany.

Sarah O’Sullivan is new Senior Partnership Development Manager at Macmillan Cancer Support

Michael Beeson is the new Head of Commercial Development at the RSA

Job Alert: Forestry England are hiring Corporate Partnerships Executive. Apply here.

Job Alert: Director of Strategic Partnerships, 160over90 More Info

Job Alert: Senior Business Development Manager, EFL More Info

Job Alert: Corporate Partnership Manager, Kew Foundation More Info

Agency News & Activations

PayPal has teamed up with England Women's Football team; the Lionesses, this summer to raise funds for Football Beyond Borders. Read more.

WeAreFearless launch Women's sports division with unique scientific approach. The new division will help brands, rights-holders and sponsors solve real business problems and unlock new value by creating fresh opportunities to propel Women's Sports forward. Read More

The Space Between, has been appointed by World Rugby and Rugby New Zealand to create and deliver an earned media campaign to reach new audiences and drive ticket sales ahead of the forthcoming Rugby World Cup

The Radio Academy have appointed sponsorship agency Reg&Co. to help develop a partnership and sponsorship strategy for their range of programmes.

Sam Baring Partnerships has brokered the England Netball/ Thakeham Group Partnership

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