July 17, 2025

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AAHOA NEWS

Join Us for the Seaside Soirée at the 2025 HerOwnership Conference

 

Join us on Thursday, September 11, for an unforgettable evening at the Seaside Soirée, our signature HerOwnership reception at the beautiful Sonesta Resort Hilton Head Island. This coastal celebration is designed for the bold, brilliant women of hospitality. Come dressed in white, navy, and gold with pops of coral and teal – colors that reflect the strength and vibrancy of our community.


Vibe: Sunset views, heartfelt conversations, and a stunning seaside atmosphere. See you there!

 
 

Attend the Upcoming Webinars for Hotel Owners and Investors

 

AAHOA has two upcoming virtual learning sessions designed to empower hotel owners. Don't miss these powerful sessions designed to equip you with the strategies, tools, and insights needed for success.


How To Prepare Before Signing A Franchise Agreement

2–2:45 p.m. EDT | Tuesday, July 29

Get expert insights from Pooja Patel-Mehta on what to know before signing a franchise agreement. Learn how to evaluate fees, negotiate terms, and protect your investment.

Register here.


Championing the Past, Shaping the Future: A Conversation on Women, Finance, and Franchise Leadership

2–2:45 p.m. EDT | Thursday, July 31

Join Arti Patel as she reflects on women's impact in hospitality and discusses strategies for financial empowerment, state planning, and franchise success.

Register here.

 
 

Register for the AAHOA Fall National Advocacy Conference

 

Registration is open for the AAHOA Fall National Advocacy Conference (FNAC) in Washington, D.C. Join fellow hoteliers and industry leaders as we make our voices heard on Capitol Hill on September 16-17 at The National Press Club.


This exclusive event allows you to meet and have direct conversations with Members of Congress to let your voice be heard and help shape important policies for the hospitality industry. 


Spaces for FNAC are limited, so secure your spot now. Reservations will be honored on a first-come, first-served basis. 

 
 

Preparing Hotels for Natural Disasters

 

Natural disasters occur more frequently and with more force than ever before, and we're in the heart of storm season, when tornadoes, wildfires, and hurricanes wreak havoc on communities. By proactively addressing risks, hoteliers can keep guests safe and remain resilient during recovery. Check out "When Disaster Strikes," featured in the July issue of Today's Hotelier magazine, to learn more about how hotels can prepare for natural disasters and navigate crises.

 
 

Mayur (Mack) Patel Appointed to AAHOA Board of Directors

 

AAHOA announces the appointment of Mayur (Mack) Patel as Gulf Regional Director for the 2025-2026 AAHOA Board of Directors. He fills the vacant seat left by former Regional Director Vimal (Ricky) Patel, who was elected as AAHOA Secretary.


A long-time advocate for the hospitality industry, Mack brings valuable experience and a strong commitment to serving hotel owners across the Gulf Region. In his new role, he will work alongside fellow board members to support AAHOA’s mission and advance the interests of its members.

 
 

AAHOA Members Gather in Southern California for a Hotel Owners Conference & Trade Show

 

That’s a wrap on the 2025 Greater Los Angeles Area and South Pacific Hotel Owners Conference & Trade Show, co-hosted with the California Hotel & Lodging Association. Thank you to Greater Los Angeles Area Regional Director Naresh (ND) Bhakta and South Pacific Regional Director Nilesh (Neil) Bhakta for their leadership, and to all our dedicated AAHOA Ambassadors for helping make this conference a success.


Thank you also to San Bernardino County Supervisor Curt Hagman, who joined as a guest speaker and shared his perspective on issues impacting the region.

 
 

AAHOA IN THE NEWS

Bipartisan California Bill Seeks to Stop Predatory Lawsuits Over Disability Law Violations

 

Sen Niello's SB 84 Targets Frivolous ADA Lawsuits

 
 

FEATURED CONTENT

Learn From Top Industry Executives at ExStay Workshops

 

ExStay Workshops is coming to Washington, D.C., on July 30 and will feature an all-star panel on brand selection, chain scale, and operating strategies. Other round table discussions will cover labor issues; securing local approvals; and how owners can achieve 50%+GOP.


AAHOA Members can register for the Extended Stay Lodging Association (ESLA) Workshop  at a special discounted rate of $199 (standard price: $295). Use the exclusive AAHOA Member discount code AAHOAEXSTAY at checkout to claim your savings.

 
 

INDUSTRY PARTNERS

Macrotech specializes in delivering technology-driven solutions for the hospitality industry. Their innovative products, including Cloud Phone Systems, Smart Locks, Guest Wi-Fi, Virtual Assistance Kiosks, Interactive TV Services, and ID Scanners, help businesses shift from selling rooms to creating exceptional experiences.

 

At Curve Hospitality, we combine creative design solutions with our ability to manufacture and deliver contract furnishings. Our experienced hospitality interior design team works closely with clients to turn their vision into a marketable commercial product. Visit our website for more information.

 


Featured Member Benefit

With an on-ground coast-to-coast presence, TV Asia is aired across multiple platforms, including satellite, cable, and broadband. Available as part of South Asian Combo Packages, TV Asia represents a significant opportunity to market to a South Asian audience with a strong cultural connection. We offer custom ground opportunities to create events, build relationships, and strengthen and reinforce your brand with exposure on social media (Facebook, Twitter, Instagram, YouTube, and Snapchat), TV, print, and radio.

 

INDUSTRY NEWS

Advocates Say More Sex Trafficking Cases are Heading to Trial in Georgia

 

IN THE MARKET

U.S. RevPAR -3.7% y/y last week; Soft results following July 4th holiday weekend

As Truist Securities wrote, "Overall, U.S. RevPAR was -3.7% y/y for the week ending 7/12/2025, per STR/ CoStar, below the prior week's result of -1.3% y/y and below the trailing 10-week average of -1.0% y/y. In a nutshell, softness is from the combination of volatility in consumer and business confidences, government segment cutbacks, and diminished in-bound international travel (and to these headwinds we now add student loan debt repayments – likely impacting limited service hotels) all manifesting in soft domestic demand trends. Additionally, for last week, soft results reflected the post-COVID trend of weak business travel for the week following a major holiday. Upscale RevPAR: -4.1% y/y; Upper Midscale RevPAR: -4.3% y/y."


For more, read the full report here, and read the China/Europe report here.

 

UPCOMING EVENTS

Arkansas Hotel Owners Conference and Trade Show

Little Rock, AR

July 22, 2025

South Florida Town Hall at NABHOOD Conference

Miami, FL

July 23, 2025

North Florida Hotel Owners Conference and Trade Show

Tampa, FL

July 29, 2025

Southeast Texas Hotel Owners Conference and Trade Show

Houston, TX

August 5, 2025

Alabama Hotel Owners Conference and Trade Show

Birmingham, AL

August 7, 2025

Georgia Hotel Owners Conference and Trade Show

Duluth, GA

August 12, 2025

Upper Midwest Hotel Owners Conference and Trade Show

Oak Brook, IL

August 14, 2025

AAHOA Northwest Charity Golf Tournament

Aurora, OR

August 18, 2025