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Let’s talk about this!
written by Cally Neal, TRASA Vice President
As TRASA Continues to evolve, so does our commitment to the promotional products community we serve.
Over the past year, our board has welcomed new leadership; pairing fresh younger voices with the deep industry knowledge, and long-standing experience of our veteran members.
This powerful blend of perspectives has inspired us to rethink how we show up for our region.
Our new brand reflects that growth. While Pittsburgh remains the heart of our identity, our updated look and direction bring in our focus to better serve all corners of our region, including Erie, Altoona, and key areas throughout West Virginia. These communities deserve the same access engagement, and visibility, and our rebrand reinforces our promise to champion them.
Beyond our traditional Tradeshows, we are building new networking experiences, outreach programs, and collaborative opportunities designed to strengthen relationships across the supplier, decorator, distributor, and and user landscape.
Our new logo embodies this mission. Sleek, modern and united, it’s three converging elements, symbolize the pillars of our industry: supplier/decorator, distributor, and end user, working together to build powerful and meaningful connections.
TRASA’s rebrand is more than just a new look. It’s a renewed commitment to inclusivity, inspiration and regional growth. We are here to expand that network, elevate our members, and build the next chapter of our community together.
We would love to hear what you think and welcome your suggestions on how to put our vision and mission in action.
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