Our trusted partners at the Mental Health & Addiction Association of Oregon (MHAAO) will officially rebrand as The Peer Company beginning September 1! This announcement — first shared at their Peerpocalypse Conference in May during Mental Health Awareness Month — will be fully realized on the first day of Recovery Month. The timing could not be more meaningful, perfectly aligning with their unwavering commitment to mental health and addiction recovery across our communities.
This rebrand isn’t just a name change — it’s a bold reaffirmation of who they are and what they stand for. As Executive Director Janie Gullickson puts it: “This change represents a deeper alignment with our mission and the work we’ve always been doing — led by the powerful voices of peers with lived experience. The Peer Company is grounded in the belief that healing begins with connection, and we are excited to further embrace this vision in the way we present ourselves to the world.”
Why did leadership choose the name The Peer Company? There were many reasons including:
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It reflects who they are: MHAAO has always been peer-led. This new name puts that identity front and center — amplifying the voices and experiences that drive their work.
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It simplifies the message: The Peer Company is approachable and accessible, eliminating confusion and inviting more people to engage with their services.
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It clarifies their purpose: Whether in hospitals, shelters, courtrooms, community spaces or elsewhere, their identity as peer support professionals will now be unmistakable.
Even with a new name, everything that matters — their mission, core values and the high-impact work they do — remains unchanged. This is a transformation grounded in continuity, integrity and a stronger alignment with their roots.
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