|
Their journey was a family affair. In 1976, their sons, Joseph, Jr., and Gary, joined the company, learning every facet of the business from their parents. By 1985, the torch was passed, with Joseph, Jr. becoming President and Gary assuming the role of Executive Vice President, and in 2014, Erica joined Jademar as a third-generation deMartino. Together, they upheld the values of honesty and integrity that Joseph and Olga had instilled in them, fostering long-term business and personal relationships across the globe. These principles were not just a family legacy but the foundation of Jademar, influencing employees, many of whom have been with the company for 10 to 30 years.
To propel Jademar to new heights, Joseph, Jr., and Gary ventured overseas in the 1990s to develop their line of products. This led to the birth of the JADCO brand in 1995. Jademar launched the PhotonX Brand of LED and Solar products as technology evolved from magnetic to electronic and LED. These innovations not only provide cost savings but also contribute to environmental protection.
Jademar's strong international presence, built over seven decades, is a testament to Joseph's lasting relationships with overseas companies, which have endured through generations. In response to its growing success, Jademar expanded into the North American market, offering competitively priced, energy-efficient, and reliable products under the new brand, Jademar Lighting. This brand has since become recognized in over 40 countries, all backed by UL and DLC Certifications.
| 
