Newport News, October 2026
Newport News · Issue No. 10 · October 2026
 

The Business of Showing Up

Wayne from The Lodging Conference. Whitney on what a full house really earns. La’Kesha’s three stories. And two team members with twenty years at the same hotel.

Wayne reports back from Phoenix on an industry turning confidence back into action. Whitney on the quieter revenue hiding inside the business you have already captured. A front desk associate who gave up her day off, her Jaguars tickets, and two of her own houseplants. And two team members who have unlocked the same front door for twenty years.

HEADLINE

Optimism Is Back, but the Rules of Growth Are Changing

   
WAYNE WEST III · PRESIDENT
A report back from The Lodging Conference 2026

Wayne West III on the renewed optimism in Phoenix. Why conversions are driving the next wave of growth. How AI is reshaping the way travelers find hotels. And why confidence has to turn into action.

“The industry has spent enough time talking about uncertainty. Now it is time to recognize where opportunities exist and have the confidence to pursue them.”

Read the article   Watch Wayne on No Vacancy with Glenn Haussman
 
INSIGHTS

A Full House Isn’t Always a Full Win

   
WHITNEY ALTIZER · SVP, CCO
Rethinking Fall Group Revenue

Whitney Altizer on why occupancy is only the beginning. The wedding weekend that keeps giving. The holiday party conversation that should start in September. And why maximizing a full hotel takes the whole team looking through one lens.

“A full hotel doesn’t automatically mean a maximized hotel.”

Read the article
 
RECOGNITION

Three Newport Wins

WYNDHAM CHAMPION · TENTH YEAR
Microtel Altoona earns Wyndham Champion for the tenth consecutive year

Microtel Inn & Suites by Wyndham Altoona has earned the Wyndham Champion Award for the tenth consecutive year. Ten years of consistent excellence at the same property. Congratulations to the team on a milestone very few hotels will ever reach.

 
BREAST CANCER AWARENESS MONTH
Showing up for the cause, across the portfolio

Across the portfolio, hotels and teams have shown up for Breast Cancer Awareness Month. In Beaufort, Housekeeping Manager Elisha Fripp organized a team walk on October 14. At Newport corporate, Amy Pribble rallied a bake sale. And Wayne West III wore pink at the Falcon Children’s Home Annual Charity Golf Tournament. More hotels have launched their own activities, with celebrations wrapping through the end of the month. One shared month of showing up.

 
LEADERSHIP IN DELAWARE COUNTY
Carla Tomoschuk returns as an alum and leader

Carla Tomoschuk, Director of Sales and Marketing at Home2 Suites Glen Mills/Chadds Ford, was invited to speak to the current Leadership in Delaware County class as both a leader and a program alum. Congratulations, Carla.

LIVING HOSPITALITY

Doing the right thing when no one is watching

La’Kesha Holland
HAMPTON INN JACKSONVILLE BEACH OCEANFRONT · FRONT DESK
La’Kesha Holland, in three stories

A stranger needing a ride to the Mayo Clinic for eye surgery on her day off. Jaguars tickets handed to a shivering couple she had just met. And two of her own houseplants left in the room of a grieving widow who had just lost her husband. All at Hampton Inn Jacksonville Beach Oceanfront.

Read the article

“Hospitality isn’t always about what we can provide. Sometimes it’s about what we’re willing to give of ourselves.”

 
LIVING HOSPITALITY VIDEO
Brendan McCoy on Living Hospitality

SVP and Chief Operations Officer Brendan McCoy on what Living Hospitality means on the operations side. Where the philosophy shows up in a general manager’s week. And why the hardest part of hospitality is simply paying attention.

Watch Brendan on Living Hospitality
PEER PERSPECTIVE

Twenty years, one team

HGI Columbia / Harbison 20th Anniversary Celebration
HILTON GARDEN INN COLUMBIA / HARBISON · 20TH ANNIVERSARY
Fran, Barbara, and the same front door for two decades

Hilton Garden Inn Columbia/Harbison turns twenty. Francis “Fran” Williamson in housekeeping and Barbara Phillips on the overnight audit have both been there since opening day. GM Jamie West on what twenty years looks like inside one hotel. Commemorative keys, a specialty menu, and celebrations that extended into the community.

Just this month, a thank-you letter about the team reached the office of Hilton CEO Chris Nassetta. Twenty years of showing up tends to be noticed.

“Continuing our motto of Living Hospitality for twenty more years.”

Read the article
 
TRAVEL THE PORTFOLIO

Gathering Season: When travel becomes about being together

By late October, travel begins to feel more personal. Family visits, annual traditions, and weekends planned around the people we have been meaning to see. Three Newport-managed hotels where the season unfolds a little differently.

Lowcountry stories worth sharing
Room to settle into the season
A brighter beginning to the holidays

Read the article

 
IN THE NEWS

Newport in the News

Hotel Business · From Intern to Hotelier: Giving Students a Seat at the Table (Internship Series Part II)
Hotel Business · Why Internships Matter: Virginia Tech on Developing Future Leaders (Internship Series Part III)
CCR Magazine · Turning Collaboration into a Competitive Advantage
Hotel Business Magazine · Newport Named to 2026 Top Owners & Developers Annual Ranking
Lodging Magazine · 50+ Hotel Management Companies to Know in 2026
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