Lorg announces their debut solo record 'I Fell For Fantasy'

For Immediate Release

June 24, 2026

LORG ANNOUNCES THEIR DEBUT SOLO RECORD

I FELL FOR FANTASY — ARRIVES ON AUGUST 19

LOOKS FOR RECIPROCATED CONNECTION ON

NEW SINGLE “HALL OF YOUR HEART” — STREAM

ALBUM CO-PRODUCED BY LORG AND ADAM MCDANIEL

(ANGEL OLSEN, WEDNESDAY, ANIMAL COLLECTIVE)

Press photo by Dallas Houston [Download]

“excellent indie-pop”

“Glistening, minimalist and subtly electronic…”

Today, Lorg announces their debut solo album I Fell For Fantasy will arrive on August 19. The record was co-produced by Lorg and Adam McDaniel (Angel Olsen, Wednesday, Animal Collective) between Drop of Sun Studios in Asheville, NC, and Lorg’s home studio. Now based in New York City, Lorg found the idea of going solo to be spiritually difficult, but creativity always beats out self-doubt. I Fell For Fantasy is the victorious result of unrelenting care and attention to detail — one that demanded an open heart to be created, and welcomes open hearts to receive it.

Opening with the long held onto voicemail “Dude, Lorg, Where the fuck are you!?” is today’s new single “Hall of Your Heart.” Lorg sings about not fitting into the cluttered headspace of the one that they loved, and ultimately having to choose to take their love elsewhere — Stream

Speaking to the creation of the song, Lorg shares, “Once again I’m using Ableton’s Subtle Electronic Kit and the 707 Core Kit. I got the Open Hi Hat on the 707 kind of sounding like an angry plastic bag. The rhythm guitar consists of chords sliced up and placed on one nice and tidy. Some sections are reversed, so they sound kind of synthy. I know I moved some guitar audio into my synth audio and vice versa just to play around with this grey area between synth and guitar. My favorite part of the song is the kind of signpost of the faint ‘Hello’ response in the distance after saying ‘And it’s nice to see you now, saying hello.’ I started writing around there and built the song up around that moment.”

“The voicemail was from a Chicago Bulls game, with an old friend/connection, who called to tell me I was missing the tip-off ‘You leave me here all alone… I’m dying without you,’” they remember.

“Hall of Your Heart” single artwork [Download]

ABOUT LORG:

Lorg is the solo journey of the singer and co-creator behind the music project SALES, L Morgan (they/them).

It is the counterspell to a powerful curse that had befallen our intrepid hero, placed upon them by forces unseen, yet powerful. For years our hero, the eponymous Lorg, trekked silently through the lands of shadow, came up against (and ultimately befriended) the monstrous twins of Doubt and Despair, fled through the valley of unknowing, and scaled the oracle’s mountain–where it is said that upon that highest peak, your true self shall be revealed. For better or worse.

Well, dear reader, obviously it was for the better, as they woke upon a vista of glory, and such an expansive interiority was revealed unto them that they could feel the bindings of their curse fraying, and bits of what could only be referred to as “spiritual muck” began to slough off. Was it a dirty business? The realm of magic and spirit often is, and if you didn’t know that, consider this a warning.

Lorg, having arisen victorious from the clutches of an ancient enemy, brought forth this most potent of talismans — the album I Fell For Fantasy (August 19) — wrought with great care and attention from the depths of their musical quest, for you to absorb its residual effects. Listen with an open heart for optimal counterspell effectiveness.

###

For more information on Lorg, please visit:

For all Lorg press materials and inquiries, please contact:

Madi Florence | madi@bighassle.com