Creating opportunities for people to live, work, & thrive on the Lower Cape
Tools to Help Small Business
February – March Webinars


We are excited to announce that we have scheduled three additional webinars on various aspects of social media that will be held in February and March. Each of these will be led by Dale Shadbegian, an experienced digital marketer with extensive experience as a web designer. Each session will offer practical take-aways that attendees can use to improve their social media efforts. The webinars are as follows:

Effective Web Sites Get Desired Results 
February 17, 9:00-10:30 a.m.
 
Your web site is your digital front door. It can be your best salesperson, or the weakest link for supporting your business performance. Whether you are an e-commerce shop, a brick and mortar business, or a non-profit, your web site should be built to deliver a desired result. In this webinar, we will explore a step-by-step process for creating an effective web site by:

  1. Outlining the goals of a web site;
  2. Exploring best practices for content and creativity;
  3. Looking at examples of great web sites, and ones that could use improving
  4. Offering an overview of the latest tools so you can see how your web site is being used.
This is not a hands-on design focused on a specific platform – it’s a discussion of a process that works for any platform.
Facebook - Maximize Results Without Spending Money March 3, 9:00-10:30 a.m.
You posted on Facebook, and not much happened. Now you are hearing that you need to spend money. In this webinar, we will discuss how to maximize your Facebook efforts to raise brand awareness, create new contacts and maybe even make sales. This webinar will cover:

  1. The best content to post on Facebook;
  2. The best times of day to post;
  3. Going live;
  4. How to use video;
  5. Community building.
  6. Reviewing basic analytics.
We will reserve a good amount of time for Q&A to give you an opportunity to get specific feedback for your business.
Creating an Effective Social Media Strategy
March 17, 9:00-10:30 a.m.
Social media is one of the most popular and least expensive ways to attract and retain customers. The heart of any successful use of social media is your strategy and the use of great content.  Creating rich, engaging content is the key to consumers seeing your content and reacting in a way that supports your overall marketing goals. This webinar will cover:

  1. How to create or refine a social media strategy, including what networks to use and what audiences to target;
  2. Brainstorming ideas for creative content your target audience will be interested in reading;
  3. Writing compelling content.
There will be ample time for Q&A to provide specific useable information for you.
The Town of Eastham has two opportunities to engage with Eastham businesses.

  1. As part of an ongoing Market Study being conducted for the Town by Community Opportunities Group, we are asking Eastham businesses to please complete a 15-question Business Survey by February 28. Respondents may opt to remain anonymous, or can identify their business(es) if desired. Responses will help us to identify market trends, opportunities, and needs to guide economic development efforts in Eastham. https://www.surveymonkey.com/r/Easthambusinesses

  1. Eastham businesses and commercial property owners are invited to join Town of Eastham Planning & Development staff for one of three upcoming “Business Meet-and-Greet” sessions, all taking place remotely via Zoom in February. Learn about the Town’s latest planning and economic development activities, get your questions answered by Town staff, and share your feedback and experiences on doing business in Eastham. Choose from one of three session times. Email economicplanner@eastham-ma.gov to sign up and receive the link to attend. 
Future and New Food Producers this workshop is for you!

Positioning Your Company to Sell Post COVID
Thursday, February 11, from 1:00 - 2:00 p.m.
Covid-19 has raised havoc with small businesses. Many business owners who planned to sell their companies had to put their plan on hold and many more plan to sell after the pandemic is over. But more than ever they need to prepare and position their company to sell if they want to be among the only 20% of businesses that actually sell.

Join us to learn how to make your company appealing to the right buyer as Tom Gledhill, author of Xitpro System and The Big Transfer, explains not only what to do to position your company to sell, but how to do it.

This timely webinar could help you enjoy a comfortable retirement or perhaps finance your next big venture. Registration is required.
Community Development Partnership | www.capecdp.org | Eastham, MA 02642
This institution is an equal opportunity provider and employer.