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Dr. Phani Tej Adidam
University of Nebraska at Omaha
College of Business Administration
Chairman & Professor, Marketing and Entrepreneurship
Dr. Adidam is the Ward Y. Lindley and George T. Lindley Professor of Business Administration at the University of Nebraska at Omaha (UNO). He is the Chairman of the Department of Marketing and Entrepreneurship and also the Director of CBA’s Center for International Business Initiatives. Professor Adidam is a Fulbright Specialist and has taught in more than twelve business schools across the globe as a Visiting Professor, including schools in Germany, Austria, Finland, Belgium, France, India, Egypt, Pakistan, China, and Australia. At UNO, Dr. Adidam teaches Marketing and International Business courses to undergraduate, MBA and Executive MBA students. In 2024, he received the University of Nebraska System's highest teaching award. In 2019, he received the UNO Faculty Excellence in Global Engagement Award. In 2008, he received the prestigious UNO’s Excellence in Teaching Award, and in 2007, he received the UNO Alumni Outstanding Teaching Award. Students in the Executive MBA program have awarded him the Distinguished Executive MBA Professor Award eight times in the past 25 years. As a researcher, his work was awarded the Journal of Marketing’s Marketing Science Institute/H. Paul Root Award for “…most significant contribution to the advancement of the practice of marketing” for 1999. He has published more than 40 research papers in distinguished peer-reviewed journals.
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