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The closing keynote speaker at the recent National Agri Marketing Association conference addressed leadership. Alyson VanHooser didn’t bury the lede when she said, “Leadership is not a position. Leadership is the ability to serve the need and the choice to take action.”
As she expanded on this concept, Alyson said identifying the need is where the entire process begins. And knowing the need requires building relationships, asking questions, and – most importantly – listening. This means knowing stories not just statistics because statistics lead to assumptions.
By identifying the paramount need, Alyson illustrated how intentional leadership can and will work. She also emphasized the necessity of adapting as a leader to meet the paramount need. “See the story, serve the need,” she reiterated.
A fantastic and inspiring presenter, Alyson left us with this thought as well, “You can roll your eyes or roll up your sleeves. Only one will get results.”
All of us at HMG are ready to roll up our sleeves with you to tell your stories!
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