help me help you

may 2025: help is on the way

insider info & trends

Dear friend of theONswitch:

This month's theme was " Help " in honor of May Day. We all need it, and some of us give it.

Even in those moments when you feel like you're spinning out, we can help you get smarter, scale, and maybe even smile!

Nancy A Shenker

helping you understand AI

Don't fear AI!

Even my creative colleagues should pay heed to #10 and #11.
AI will contribute $16T to the economy.
Total AI newbie? This 10-minute video is super-basic, practical and helpful in understanding terminology. (And yes...this pic was AI-generated)
I asked Constant Contact's AI to write the closing bullet for this section. Here goes: "Get ready to ride the AI wave in 2025, because learning it now means you'll surf ahead of the competition and catch all the innovative opportunities that come your way!"

For more trends and facts, please connect with me on LinkedIn!

31 days of helpful stuff

The first speakers are up for Street Fight LIVE (happening on September 30th at Microsoft in LA). Spots still open! Please reach out!
Podcasts, blogs, and fun videos -- here's all the help we offered in May. Watch the clip below. And check out my book page for more wit and wisdom. And this series is timeless!
We don't just talk about intergenerational collab -- we live it! Watch us #flipthescript with Janine Vanderburg and others.
What's coming in June? Check out my coming attractions. I'll also be kicking off our "Hot Summer Fun" content series.

Do YOU need help defining and building your brand and

writing compelling content? Please reach out!

White papers, research reports, e-mail campaigns, press pitches, social posts, blogs, newsletters -- we write and design it all!

See some of my concepts on my Creative Director's website.

help me hide my knees!

Whether I'm at a business function or just hanging out for happy hour, women usually stop me and say, "I love your pants." I also save hours each month deciding what to wear, and they are are lightweight for when I travel. (And, Free People, if you're reading this, how about including more older models in your ads and affiliate marketing? Hint, hint!)

Have a product or service you'd like us to share?

Please contact me!

from telephone to today

Thomas Edison founded GE in 1892. The company now has three major companies within it. But their logo hasn't changed much over time. (BTW...theONswitch logo is 22 years old and I expect NANCYAF to survive at least until I'm 100!)

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june theme: heat!

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