April 2026

 

Compliance Corner Has a New Home

We’re excited to introduce the new Compliance Corner email newsletter from PrimeMLS!


Building on the high level of engagement and positive feedback from our monthly Advantage Newsletter, Compliance Corner now has its own dedicated email. It brings you the inside scoop, practical tips, helpful reminders, and need-to-know updates on all things compliance right to your inbox.


Each edition will keep you informed and up to date with timely insights based on what’s happening right now. Whether you’re looking to stay ahead of changes or simply need a quick refresher, our Compliance Corner is here to help.


We hope you find this new resource valuable. Enjoy!

Ending the "Expired" Loop

Listing maintenance just got easier! We heard your feedback and we know how frustrating it can be to update a listing to Pending or Active Under Contract, only to see it revert back to Expired the next day. Good news: we have made updates to ensure those status loops are a thing of the past!


Starting April 15, 2026, new validation rules in Paragon will guide you as you update listing statuses and expiration dates, helping you get it right the first time and move on with confidence.


Here's What to Expect

  • When changing a listing from Expired to Active, Pending, Active Under Contract, or Withdrawn, you will be prompted to enter a future Expiration Date.
  • When updating the Expiration Date of an Expired listing to a future date, you will also be prompted to update the listing status.

Paragon Tip

When updating a listing, always make sure both the Status and Expiration Date reflect the current state of the listing agreement. A quick double-check can save time and avoid extra follow-ups.


These improvements are designed to prevent listings from unintentionally reverting back to Expired and to reduce repeat notifications. Cut the busywork and spend more time moving deals forward!

 

How PrimeMLS Makes Pre-Marketing Work For You

There has been a lot of conversation across the industry recently about "pre-marketing," "coming soon" and private listing networks. As these discussions continue to evolve, we want to ensure you have clarity and confidence in how to best serve your customers and clients while remaining in compliance. At PrimeMLS, you already have the ability to effectively pre-market listings while simultaneously maintaining transparency and achieving broad exposure.


How 'Pre-Marketing' Works in PrimeMLS

With the Coming Soon status, you can:

  • Enter a listing into the MLS before showings begin
  • Generate early interest and visibility without accumulating days on market
  • Share the property in the MLS, PrimeMLS.com, IDX/VOW sites, and syndication channels
  • Build momentum leading up to the Activation Date, creating excitement and demand without limiting who can view it online

Please note that the Clear Cooperation Policy remains in effect. This means that once a residential listing is publicly marketed, regardless of entry method, it must be submitted to the MLS within one business day.

Because the "Coming Soon" concept/status is not defined at a national level, how it is handled depends on:

  • The terms of the listing agreement
  • The type of marketing being done
  • Local MLS rules


At PrimeMLS, the Coming Soon status provides a clear, compliant way to begin marketing a listing in accordance with the Clear Cooperation policy, which mandates listing input into the MLS within one business day of public marketing.


Why This Matters for Your Customers/Clients

Using Coming Soon within the MLS helps ensure:

  • Buyers have access to available inventory
  • Sellers benefit from broad exposure
  • The marketplace remains open, fair, and transparent


In short, your customers and clients can benefit from early marketing without sacrificing visibility. You do not need to rely on private or limited networks to build interest in a property. With PrimeMLS, you can pre-market listings in a way that is visible, effective, and designed to support agents, buyers, and sellers.


We’re here to help. To support you, PrimeMLS has created a set of helpful guides designed to give you and your clients more insight into this growing narrative in the real estate industry. Take a look below!

primemls.com | myprimemls.com | rules@primemls.com

YouTube  Instagram  Facebook  LinkedIn