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Because the "Coming Soon" concept/status is not defined at a national level, how it is handled depends on:
- The terms of the listing agreement
- The type of marketing being done
- Local MLS rules
At PrimeMLS, the Coming Soon status provides a clear, compliant way to begin marketing a listing in accordance with the Clear Cooperation policy, which mandates listing input into the MLS within one business day of public marketing.
Why This Matters for Your Customers/Clients
Using Coming Soon within the MLS helps ensure:
- Buyers have access to available inventory
- Sellers benefit from broad exposure
- The marketplace remains open, fair, and transparent
In short, your customers and clients can benefit from early marketing without sacrificing visibility. You do not need to rely on private or limited networks to build interest in a property. With PrimeMLS, you can pre-market listings in a way that is visible, effective, and designed to support agents, buyers, and sellers.
We’re here to help. To support you, PrimeMLS has created a set of helpful guides designed to give you and your clients more insight into this growing narrative in the real estate industry. Take a look below!
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