MONTHLY

NEWSLETTER


March 2026

News

 

Powerful Tool for Agents: Roomvo Now Live!


Roomvo is live on SCWMLS listings, adding a dynamic, interactive experience that helps buyers connect with your properties in a whole new way.



Roomvo lets shoppers instantly reimagine rooms by exploring different flooring, wall colors, and finishes — all directly within listing photos. With just a click, buyers can move beyond what is and start visualizing what could be. That moment of inspiration helps them picture a house as their future home, building excitement and confidence early in their search.

You Asked, We Answered

How does SCWMLS define the "Effective Date" of a listing contract?


The effective date is the first day of the [TERM OF THE CONTRACT], highlighted below:

Where does this apply?

  • New listings must be entered into the MLS within 4 calendar days of the effective date if there’s no public marketing yet.
  • The Multiple Listing Options for Sellers Authorization Form for delayed and firm exclusive listings must be submitted within 4 days of the effective date of the listing contract
  • The earliest a property may be advertised is the effective date listing contract

RASCW & SCWMLS Membership Guide now Available

 

ABR Designation


Start your Accredited Buyer’s Representative (ABR®) Designation. Learn advanced strategies for serving buyers, identifying client needs, and communicating your value. Hosted by renowned instructor Maurice Hampton, this course is the first step toward earning your ABR designation. Register today to save over $250!


March 12th - 13th

9:00AM - 4:00 PM

RASCW Headquarters

 

MLS Tips You Can Use Today

Don't Miss This: Delayed Listing Reminder!


Attention Agents: If you’re entering a Delayed Listing, you can upload your delayed form directly to the associated docs, don’t forget to put in the show date before submitting!


Emailing it is only required for Office Exclusive listings. Following this saves time and keeps your listing on track!


Remember, this form must be uploaded within 4 days of the effective date on the listing contract!

Understanding How Delayed Listings Work with IDX & VOW


Looking for guidance on how Delayed listings work with IDX and VOW? Check out this quick status overview!

March Paragon Connect Impact Sessions

The ICE MLS Solutions training team is offering Paragon Connect Impact Sessions for the month of December. You’ll be able to learn more about Paragon Connect’s best features during these 20-min Impact Session webinars covering a variety of topics.



Paragon Connect topics we will be covering include:

  • Dashboard Navigation
  • EasyCMA
  • Hotsheets
  • Collaboration Center
  • And more…

5 Minute Learning Opportunities

Check out Dave's quick Paragon training videos that cover common topics such as setting up an auto search, finding sent messages, clearing your cache, and more!

 

Setting Up Auto Searches

Finding Sent Messages

 

Clearing Your Browser Cache

Greenlight Statistics Overview

 
 

January 2026 Market Snapshot

 
 

What Does This Mean for You?


18-County Region: Across the full 18-county South Central Wisconsin region, January activity reflected a stable start to the new year. January 2026 recorded 770 closed sales, holding essentially even with 778 sales in January 2025, representing a 1.0% year-over-year dip. Despite the slight change, sales remain at one of the strongest January levels in the past two years, signaling continued buyer engagement.


Dane County: Sales activity in Dane County remained steady to begin 2026, reflecting resilient demand amid affordability considerations. January 2026 recorded 312 closed sales, compared to 320 sales in January 2025, representing a 2.5% year-over-year decrease. While slightly lower than last year, activity remains near recent highs, reinforcing a stable and active local market.

Trainings Available on Demand or in Person

 

PARAGON BASICS

Virtual Learning


Join us online for this free, introductory session on the most common and helpful features in Paragon.

Next Session:

DATE: March 20th, 2026

TIME: 10:00 am - 12:00 pm

LOCATION: Webinar (Zoom)


Paragon Connect Shorts

Learn more about Paragon Connect’s best features with 20-min webinars.



Next Session:

DATE: March 19th, 2026

TIME: 11am-11:30am

LOCATION: Webinar


 

COLLAB CENTER

Virtual Learning



The Collab Center can help with property notifications and provide insights into buyer preferences. Learn to build sites for your buyers.

Next Session:

DATE: March 12th, 2026

TIME: 11:00 am - 11:30 am

LOCATION: Webinar (Zoom)

MAP SEARCH

Virtual Learning



Learn to use Paragon's Map Search functions to hone in on specific geographies and opportunities quickly.

Next Session:

DATE: April 9th, 2026

TIME: 11:00 am - 11:30 am

LOCATION: Webinar (Zoom)

PARAGON CONNECT

Virtual Learning


Join Dave to learn how to use the mobile version of Paragon (Paragon Connect) on your smartphone.

Next Session:

DATE: March 19th, 2026

TIME: 11:00 am - 11:30 am

LOCATION: Webinar (Zoom)

 

Forewarn Training

This training will show real estate professionals how to use FOREWARN for agent safety, identity verification, and smart business insights—plus pro tips and live Q&A to help you get started confidently.

Next Session:

DATE: March 26th, 2026

TIME: 1:00 pm

LOCATION: Webinar (Zoom)


Most Recent Wisconsin Housing Report:

Wisconsin Housing Report - January 2026 [Source: Wisconsin REALTORS® Association]