June, 2025

Retention of profitable customers is crucial to business success. To attract and retain them, you must devise and implement a strategy that builds, fosters, nurtures and extends your relationships with them. From customer relationship management (CRM) tools to loyalty programs, there’s no shortage of techniques to grow and sustain your client base. This article outlines effective strategies for growing and protecting customer relationships demonstrating how this will have a positive impact on your business. 

Build Your Brand With Instagram

June 5 | 1:00 PM

Explore the four key content formats on Instagram and learn how each can be strategically used to reach different audience segments and achieve specific marketing goals.

How Build A Referral Network

June 12 | 1:00 PM

Learn how to create a referral system that will bring in new leads without uncomfortable sales tactics or costly ad campaigns. Understand how to build meaningful business relationships that create mutual value.

Introduction To Record Keeping

June 3 | 5:30 PM

This hands-on workshop (taught by a CPA) focuses on practical tips for business owners to be able to keep track of income (receipts) and expenses (disbursements) using a straightforward MS Excel spreadsheet approach. Note: The workshop requires each student to bring their own laptop computer to the classroom, and have Microsoft Excel loaded onto the computer and functioning properly. A basic understanding of how to use Excel and enter information into a spreadsheet is required to attend. The instructor will email the two MS Excel templates/schedules ahead of the session.

This in-person seminar will be held at the Cape Fear Community College Small Business Center, Building G, Classroom 113A, 402 North Front Street in Wilmington. Learn more and register here.