|
SUPPLY SIDE: CANNES REVIEWS +
Major spirits brands unveiled a range of sophisticated new initiatives in Cannes, as a ways to attract high-spend shoppers.
The Macallan debuted the new global travel retail exclusive The Macallan Carta Nautica 20 Years Old, partnering with Lotte Duty Free to unveil the world-first launch of at Singapore Changi Airport, ahead of a wider rollout at select airports globally from October 19, 2026.
The 20 Years Old expression forms part of The Macallan Carta Nautica Collection. Derived from the Spanish term for ‘nautical chart’, Carta Nautica traces the voyage of The Macallan’s oak staves and casks across the Atlantic Ocean, from North America to Jerez de la Frontera and Scotland, before arriving at The Macallan Estate. Page 3.
Maker’s Mark Kentucky bourbon has unveiled the World Wood Collection, a new global tavel retail-exclusive series celebrating the influence of exceptional oak from around the world. The inaugural release, Expedition 01, is the first Maker’s Mark whisky to feature three oak finishes across three continents and makes its debut this month in partnership with Avolta exclusively in five selected airports worldwide, ahead of its wider GTR roll-out next year. Page 4.
Emphasizing the role that artistic collaborations can play in generating interest, Absolut Vodka has unveiled an Artist Edition collaboration with world-leading contemporary artist KAWS, reimagining its iconic apothecary-shaped bottle through KAWS’ unmistakable visual language. Inspired by a specially commissioned painting by Brooklyn-based artist KAWS, the ABSOLUT KAWS Artist Edition bottle features the artist’s famed “XX” motif and CHUM character on the front, and an image of the original painting on the back. Page 5.
For the second consecutive year, Pernod Ricard Global Travel Retail and Maison Perrier-Jouët have staged activations in Paris-Charles de Gaulle and Miami International Airport with their prestige range of fine champagne. The activations, ‘where art meets nature,’ feature a new limited edition vintage cuvée –the Perrier-Jouët Belle Époque 2018, by Iris van Herpen, and are designed to recruit and drive conversion among high-net-worth individuals.
The ‘House of Wonder’ experience was officially launched October 6 in Paris at Terminal 2E with retail partner Lagardère Travel Retail before transferring to Duty Free Americas, Miami Airport North Terminal, Gates D37-38, between November 30 – December 27 to coincide with Design Miami art fair. Page 6.
Please scroll down for more news.
| 
