February 13, 2025

AAHOA NEWS

Celebrate Valentine's Day the AAHOA Way!

This Valentine's Day, let’s celebrate the passion we share for hospitality. Here are a few heartfelt ways to show your love for the industry and make a difference:

❤️ Nominate Your Hospitality Sweetheart for an AAHOA Award

Do you know someone who’s the heart and soul of the hospitality industry? Show them some love by nominating them for an AAHOA Award. Recognize their contributions and make their day extra special!

Deadline: February 14

Nominate Now

💖 Apply to Serve on the AAHOA Board of Directors

Looking to make a long-term commitment? Apply to serve on the AAHOA Board and help shape the future of hospitality. It’s the perfect way to show your dedication to the industry you love.

Deadline: February 15

Apply Today

💕 Plan a Romantic Getaway to AAHOACON25

Celebrate your passion for hospitality with a trip to New Orleans! Lifetime Members, register for AAHOACON25 by February 15 to secure the early access rate of $199 and be entered for a chance to win free registration for you and your spouse, plus three complimentary nights at the host hotel. Make it a getaway to remember with learning, networking, and quality time in the vibrant Big Easy!

As we celebrate this season of love, let’s honor the dedication, connections, and opportunities that make the hospitality industry truly remarkable.

Apply to Serve: 2025 Ambassador and Committee Applications are Open

Calling All AAHOA Members!

Are you:

Energetic and motivated to help AAHOA achieve its goals?
A connector who can unite hotel owners and industry leaders with AAHOA?
Passionate about serving the hospitality industry?

If you answered YES to any of these, it's your time to lead!

Apply to serve as an AAHOA Ambassador or on an AAHOA Committee.

We're seeking dedicated members who want to see AAHOA thrive and make a difference in our industry.

Ambassador Application Deadline: Tuesday, April 1, 2025

Apply to be a 2025 AAHOA Ambassador here.

Committee Application Deadline: Thursday, April 17, 2025

Apply to join a 2025 AAHOA Committee here.

UPCOMING DEADLINES

AAHOA 2025 Elections: Credentialing Open Now

Attention AAHOA Members: Credentialing for the 2025 AAHOA Elections at AAHOACON25 in New Orleans is now open.

To ensure your voice is heard in this pivotal election, it's crucial to complete the credentialing process through the Voatz app by April 11. This process is mandatory for voting eligibility.

Why does it matter? If you skip credentialing, you won't be able to cast your vote. Your participation shapes the future of AAHOA—don't miss out on this opportunity to make a difference.

Watch our newly released video guide on how to complete the voting process for the 2025 AAHOA Elections here.

Stay informed, engaged, and ready to vote for the leadership that will drive AAHOA forward at AAHOACON25.

VISIT THE ELECTIONS RESOURCE CENTER

Join AAHOA Leadership and over 2,000 hospitality professionals March 18–20 at the Atlanta Marriott Marquis for the premier event tailored to hotel owners, developers, and investors. The Hunter Hotel Investment Conference offers unparalleled education and networking opportunities to help you grow and thrive in the industry. Don’t miss this chance to connect and gain insights from top leaders in hospitality. Secure your spot today!

AAHOA Applauds Senate Committee Passage of Hotel Fees Transparency Act

Last week, the Senate Committee on Commerce, Science, and Transportation passed the Hotel Fees Transparency Act. The legislation requires hotels and short-term rentals to disclose the total cost of booking, including all fees, to customers upfront. AAHOA and its members have long advocated for price transparency and fairness.

“Transparency is key to building guest trust and ensuring a level playing field across the lodging industry,” AAHOA Chairman Miraj S. Patel said.

AAHOA Announces Leadership Promotions to Strengthen Membership, Business Development, and Strategic Growth

AAHOA is proud to announce key leadership promotions that underscore its commitment to serving its members and driving progress in the hotel industry. Geetika Rana, who has been with AAHOA since 2012, has been promoted to Executive Vice President of Membership & Events, and Dennis Smith, who joined AAHOA in 2022, has been promoted to Executive Vice President of Business Development.

“Geetika's extensive experience with our members and events, combined with Dennis's expertise in building strategic partnerships, will significantly enhance AAHOA's ability to meet the evolving needs of our members,” said AAHOA President & CEO Laura Lee Blake.

Featured Member Benefit

Simplify hospitality payments with the Fortis Platform. Our all-in-one solution seamlessly integrates into your property management system, specialty solution, or hospitality interface. Our Guides help tailor our proprietary platform to meet your specific needs and connect you with the right solutions for your guests.

LEARN MORE

IN THE MARKET

U.S. RevPAR -2.7% y/y last week; Negative impact from shift of Super Bowl to New Orleans from Vegas.

As Truist Securities wrote, “Overall U.S. RevPAR was -2.7% y/y for the week ending 2/8/2025, per STR/CoStar, below the prior week's result of +4.1% y/y and below the trailing 10-week average of +5.1% y/y. Last week's lodging results were negatively impacted at the headline from the location shift of the Super Bowl to New Orleans from Las Vegas. Las Vegas being a larger market (# of rooms) was a factor, in our view—although New Orleans absolute RevPAR for the week at $360 was higher than Vegas last year ($312). Independent hotel RevPAR (which includes Vegas casinos) was -12% y/y. Las Vegas RevPAR was -63%; New Orleans was +135%. Upscale RevPAR: -0.5% y/y; Upper Midscale RevPAR: -0.3% y/y.”

For more, read the full report here, and read the China/Europe report here.