Eco-Friendly Tips of the Month |
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Each month, as part of this newsletter, I am going to share with you my ideas that may work for you as you strive to be more environmentally sustainable. |
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Why Subaru Retailers Should Embrace
Environmental Responsibility
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The stated goal of our company, Green Dealer Support, is to: "Help Car Dealers Be as Environmentally Responsible as Possible." With that in mind, I am listing the major reasons a Subaru retailer would want to…Be as Environmentally Responsible as Possible.
As the automotive industry evolves, Subaru retail facilities have a crucial role to play in fostering a more sustainable future. Adopting environmentally responsible practices not only benefits the planet but also provides numerous advantages for Subaru facilities themselves. Here are compelling reasons why Subaru retailers should prioritize environmental responsibility:
- Consumer Demand for Green Practices:
- Today's consumers are more environmentally conscious than ever before. A significant number of car buyers prefer to engage with businesses that demonstrate a commitment to sustainability.
- Eco-friendly initiatives can enhance a Subaru retail facility's reputation, attracting customers who prioritize green practices and who are willing to support businesses that align with their values.
- Regulatory Compliance and Incentives:
- Governments worldwide are implementing stricter environmental regulations aimed at reducing carbon footprints. By proactively adopting green practices, Subaru retail facilities can stay ahead of these regulations, avoiding potential fines and penalties.
- Many regions offer incentives, such as tax breaks or grants, for businesses that invest in sustainable technologies and practices, thereby reducing the financial burden of these initiatives.
- Cost Savings and Efficiency:
- Implementing energy-efficient lighting, HVAC systems, and water conservation measures can lead to significant cost savings on utility bills.
- Reducing waste through recycling programs and minimizing resource consumption can further decrease operational expenses, improving the overall bottom line.
- Enhancing Employee Morale and Retention:
- Employees are increasingly drawn to companies that prioritize sustainability, which can enhance morale and job satisfaction.
- Promoting a culture of environmental responsibility can help attract and retain talent, reducing turnover and fostering a more motivated and committed workforce.
- Corporate Social Responsibility (CSR):
- Demonstrating a commitment to environmental responsibility is a key aspect of CSR. It showcases the Subaru facility's dedication to making a positive impact on the community and the planet.
- Engaging in green practices can enhance relationships with local communities and stakeholders, building a stronger, more supportive network.
- Supporting the Transition to Electric Vehicles (EVs):
- As the automotive market shifts towards electric vehicles, Subaru retailers need to adapt by offering and promoting EVs. This transition aligns with broader environmental goals and positions the Subaru retail facility as a forward-thinking leader in the industry.
- Installing EV charging stations not only supports the sale of electric cars but also attracts eco-conscious customers to the Subaru retail facility.
- Marketing and Brand Differentiation:
- Environmental responsibility can be a unique selling point that can help to differentiate a Subaru retail facility from its competitors. Highlighting green initiatives in marketing campaigns can attract a broader customer base.
- Positive press and recognition for environmental efforts can boost the Subaru retail facility's brand image, leading to increased customer loyalty and trust.
Conclusion
Adopting environmentally responsible practices is no longer just an option for Subaru retail facilities; it is a strategic imperative. By embracing sustainability, Subaru retailers can meet consumer demands, comply with regulations, reduce costs, enhance employee satisfaction, and position themselves as leaders in the evolving automotive landscape. The shift towards greener operations not only benefits the environment but also drives long-term success and profitability for Subaru retail facilities.
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We hope that you have found this checklist useful. We want to learn what your Subaru retail facility is doing to become more environmentally responsible. Be sure to include pictures whenever possible. Please reply to this e-mail with your information. |
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Kenny Ross Subaru -- North Huntingdon, PA
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Kenny Ross Subaru, in North Huntingdon, PA, did Planet Earth a huge favor by holding an electronics recycling event at their retail facility last November, in conjunction with America Recycles Day. This event was free and open to the public, and the response was so overwhelming that they had to close down early due to lack of space. Now that's a success story -- so much so that they did it again this past May! You can read all about it here.
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In today's digital age, the disposal of electronic waste has become a pressing issue. Electronics recycling is crucial to prevent environmental pollution and to conserve valuable resources. The responsible recycling of old devices can reduce the impact on landfills and help create a more sustainable future for generations to come.
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How to Organize an Electronics Recycling
Event in Your Community
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According to ERI Direct, "In the U.S., it’s estimated that 25 kg (per capita) of electronics are placed on the market each year. Consumers generate 19.4 kg (also per capita) of e-waste. Of that, only a quarter of e-waste is collected."
ERI Direct offers some helpful suggestions to get you started in setting up an electronics recycling event. You can read the details here.
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Faulkner Subaru -- Harrisburg, PA |
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Faulkner Subaru, in Harrisburg, PA, adopted a one-mile section of the Capital Area Greenbelt that runs adjacent to their retail facility. Once a month employees volunteer their time to clean up their adopted section. A monthly cleanup -- not an annual cleanup! Now that's dedication to the Subaru Love Promise!
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During one of the recent cleanups, Faulkner volunteers gathered up 76 pounds of trash in just that one mile!
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Earth Day 2024 is in the rear-view mirror. It's never too soon to start thinking about Earth Day 2025, coming up on Tuesday, April 22, 2025. How green will you be in 2025? Let us know what actions you took in 2024 by replying to this e-mail. We look forward to hearing about your endeavors.
Many of you posted your Earth Day activities on social media. We peruse social media regularly to try to keep up with your "green" endeavors, and we are regularly impressed with what we see. Congratulations and keep up the good work! You just might find your retail facility featured in one of our upcoming newsletters since we plan to highlight Earth Day activities during the next several months. If there is an activity of which you are especially proud, please give us a "heads up" by replying to this e-mail and include the appropriate links to your social media postings or to your web site.
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Green Dealer Support neither endorses nor promotes any particular product or company. We are merely offering an example of what is available, should you decide to move forward with any information you read about in this newsletter. |
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Click below to see the full list of 254 certified retailers. |
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Chuck Golden
Green Dealer Support
517.719.0355
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