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Tourism Fernie Update to Members & Stakeholders
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Below represents a diversity of concise updates and initiatives to keep you informed and engaged. Let us know what you'd like to hear more details about by emailing us at members@tourismfernie.com |
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Fernie's Plan is Launched!
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Tourism in Fernie will now be guided by a plan developed through an extensive, collaborative process that started in 2018. Missed the presentation?
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Virtual AGM & New Board
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Originally scheduled for March 31st but postponed due to COVID-19, Tourism Fernie hosted its Annual General Meeting online on September 30th. The online event included an overview of 2019, a look at 2020 and forecasting for 2021.
Tourism Fernie welcomes 3 new board members, Mark Hall from GearHub, Luke Swansburg from Lizard Creek Lodge and Steven Szelei from Parastone Developments. Tourism Fernie gave a big thanks to departing board members Kurt Saari, Jon Ward and Chantel Vincent.
View AGM Presentation & Speaker Notes
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Fall Digital Campaign
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As Tourism Fernie completes its fall marketing campaign and transitions into the winter marketing initiatives we are happy to report that the Fall Digital Campaign has generated 4 million impressions, and engaged (ad clicks, video views and more) with close to 300,000 people.
The campaign primarily focused on search, display, video and remarking ads through Google, Facebook and Instagram.
We continue to promote safe travel behaviour and the work that our local businesses have done to make their location safe to do business in.
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Watch Oct 23rd Awards Online!
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Tourism Fernie is not only excited to see a bunch of our members as finalists for various award categories but for the first time we too are a finalist for the Spirit of Fernie Award!
Congrats to our member finalists: Claris Media, Fernie Fox Hotel, Fernie Alpine Resort, Spa 901, Fernie Golf Club, Island Lake Lodge, The Chopstick Truck, Rooftop Roasters, Fernie RV Resort, GearHub, Fernie Catering Co, and the The Arts Station! Celebrate Small Business Month and register to watch the awards online! |
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#FernieStoke Ski Shuttle
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The local #FernieStoke ski shuttle will be operating this season! The official schedule and details, including COVID-19 safety protocols, are being finalized this month. Season Passes are available!
Advertising spots are currently available on the buses that cruise around town a lot and revenues help keep rider fares affordable for both locals and visitors. If you're interested in advertising details please contact us this month. Read More |
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Continue to be Diligent
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"We may be tired of COVID, but COVID is not tired of us!" Recently said by a local doctor. Please continue to follow provincial health directives, and industry and Worksafe BC protocols this fall and winter season. Let's continue to keep COVID out!
Anyone that needs or wants masks and are interested in Fernie branded masks, let us know! Different colours and an option for those that wear glasses too.
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Virtual Success for ISSW 2020
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COVID-19 postponed and cancelled events around the world, including Fernie's ISSW 2020. Did that stop them? No. ISSW 'in-person' was postponed to October 2021, but a virtual ISSW was hosted this month that saw 1,137 people register! Well done ISSW Team! See you in 2021! Read More |
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Fernie, FBC and Sip & Stays
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Tourism Fernie partnered with the BC Ale Trail this year to support and grow micro-brewery tourism and FBC's initiatives with the BC Ale Trail.
As part of BC Craft Beer Month, Tourism Fernie worked with FBC and local accommodators to create packages for October & November stays.
Snow Valley Lodging, Fernie Tightlines Lodge, Fernie RV Resort, Park Place Lodge, Fernie Fox Hotel and Fernie Central Reservations are all participating and bookings have been coming in!
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Winter Marketing Campaign
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Over $80,000 has been invested in a winter marketing campaign being executed over the next few months.
Promoting safe travel to Fernie primarily to BC, AB, SK and MB markets this season, due to COVID travel restrictions, is the focus along with the diversity of exceptional winter experiences available.
A mix of digital, TV, print, social media and content marketing initiatives will sell and promote visitation under the Fernie brand.
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Supporting Tourism, Learning & Small Businesses
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Below represents a list of initiatives from various agencies to support you:
- Business Recovery Grants - New BC grant program to support the hardest hit businesses in BC. TIABC is working to make this program easier and more efficient for tourism businesses to access.
- WorkInFernie.com initiative to help address the local labour shortage challenges
- Fernie Ambassador Program goes online with 3 sessions in Nov & Dec. Arm your front-line staff with improved customer service skills and local tourism knowledge. Only $20.
- Free Workshops/Conferences!
- This week for Shoulder Season and Culinary Tourism Industry Operators, October 21 & 22nd. Learn more
- Tourism Digital Academy 8 week digital marketing program, register by Oct 30th. Learn more.
- Tourism HR Canada Free Workshop Series for Tourism Recovery
- Canada's Tourism Conference in November goes online for free. Learn more.
- Hands-On Business Guidance & Support Program through Kootenay Rockies Tourism. Learn More
- Are you undertaking Sustainability Strategies? Kootenay Rockies Tourism wants to know to create a baseline for the region's tourism sustainability charter. Complete their Assessment Survey.
- Tourism Industry Assn of Canada 5-Point Recovery Plan
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Collaborating for Winter Trails & Grooming.
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Tourism Fernie recently hosted an online Zoom meeting with local trail groups and land owners to initiate collaboration in efforts to improve and support winter season XC skiing, fat biking, snowshoeing and walking trail connectivity, information, grooming and more.
With more sessions to take place this meeting included the Fernie Trails Alliance, City of Fernie, FMBC, Fernie Nordic Society, Island Lake Lodge, Parastone Developments representing Montane and Ridgemont trail systems, Fernie Chamber & VIC and Tourism Fernie.
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Co-op for Nordic Skiing
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Destinations around the region have been collaboratively marketing cross-country skiing for a couple of years now under Destination BC's Co-op Marketing Program. This program provides matching marketing dollars by the province and allows the group to further amplify through digital and magazine advertising the amazing XC opportunities.
This year will see a boost to the marketing budget thanks to additional funds from Destination BC and Destination Canada as they acknowledge the great work by the group and the increased demand in XC skiing.
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