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MONCTON, NB — August 25, 2026 — Most Canadians will research a mortgage rate to the second decimal place. Far fewer apply that same scrutiny to what it costs to sell.
The Canadian Real Estate Association forecasts a national average home price of $686,710 for 2026.* Traditional commission structures in Canada commonly land somewhere between 3% and 7% of the sale price, split between the listing and cooperating sides, and vary by province, brokerage and negotiation.
At 5%, that's roughly $34,000 on an average-priced home, plus applicable tax. The exact figure differs for every seller — which is precisely the point. Very few homeowners run the calculation on their own property before they commit.
By comparison, the average PropertyGuys.com Full Service package comes in under $5,000, with options to defer payment until the home is SOLD.†
The Real Question Isn't Whether to Get Help
Let's be clear about what this is and isn't arguing.
Professional help selling a home is worth having. Pricing judgment, negotiation, contract handling and MLS® exposure all carry real value, and plenty of homeowners want every bit of it.
The narrower question — the one almost nobody asks out loud — is how that help gets priced. A percentage of your home's value is one method. It isn't the only one, and it isn't obviously the right one, because selling a $400,000 home and an $800,000 home is not usually twice the work.
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