Leveraging Customer Zone Communications to Grow

Foodservice Sales

Kum & Go is a convenience store chain primarily located in the Midwestern United States. They invited King-Casey to apply our “Total Store Communications” strategies to increase the growth of their foodservice business.

Start Thinking "Customer Zones". Any convenience store is a series of different customer zones (forecourt, entry zone, pre-order zone, food order zone, beverage zone, dine-in zone, center store zone, etc.). In each zone, customers have different needs, attitudes, and behaviors. What’s communicated from one zone to the next should be determined by these customer needs/behaviors and the brand’s specific business objectives for their foodservice program. The result is a Total Store Communications strategy that effectively drives desired business outcomes and improves the customer experience.

Read How It's Done. This free issue of the King-Casey Report spells out a proven roadmap for optimizing any brand's zone communications.

Want to Know More? Contact Tom Cook, Principal, King-Casey, for a free consultation. Please email: tcook@king-casey.com. Or phone: 203 571-1776.