Reaching and Retaining Guests With First-Party Data

-"The mission of the California Lodging Industry Association is to promote, protect and advance the interests of lodging owners and their management teams statewide, and to provide a network of resources to support member efficiency, profitability and professionalism.”-

April 12, 2023

By Sojern + Skift

In this video:

Why it’s important now: Hotel marketers need to be thinking about first-party data to deliver the personalized experiences customers expect.
Creating a foundation: Used together, data–hashed emails, first-party data, and historical booking data create a foundation for hoteliers to target the right audience with the right message at the right time to drive direct bookings.
Keeping up with privacy regulations: Hospitality brands must adhere to the privacy laws in the country where the traveler resides, so they need to partner with an organization that understands global privacy standards.
Why you should start today: Regulation is only going to increase, and first-party data will become more valuable whilst third-party data will become scarce. Start collecting first-party data today — the next step is activating it.

Optimizing sustainability in hospitality via supply and value chains

By Dr Carlos Martin-Rios

The global supply chain disruptions caused by the Covid-19 pandemic have revealed the weaknesses created by our society and economic model's dependence on global trade. This has led to a unique opportunity for businesses and individuals to review and adapt their business models in order to build a more workable and sustainable future. With an increasing number of customers demanding sustainability in hospitality and hotels, innovation of the logistics of supply and value chains demonstrates a committed approach across all processes.

Some experts argue that local and human supply chains are the most sustainable and resilient ones. Businesses should encourage their stakeholders - associates, customers, business partners and competitors - to educate themselves and initiate change regarding sustainable initiatives. Many companies are in the process of reviewing the logistics behind their supply and value chains in a step towards more workable and renewable practices. Supply chains link a company and its suppliers; they represent the steps taken to transform raw materials into a marketable product or service. A value chain goes further as it enables a company to maintain a competitive advantage by optimizing its strategy in order to maximize efficiency and profitability.

For March Leisure and Hospitality Added 72,000 Jobs, Lower Than the Average Monthly Gain of 95,000 over the Prior 6 Months

By U.S. Bureau of Labor Statistics

U.S. Unemployment Rate rate changes little at 3.5% for march

Leisure and hospitality added 72,000 jobs in March, lower than the average monthly gain of 95,000 over the prior 6 months. Most of the job growth occurred in food services and drinking places, where employment rose by 50,000 in March. Employment in leisure and hospitality is below its pre-pandemic February 2020 level by 368,000, or 2.2 percent.

THE EMPLOYMENT SITUATION -- MARCH 2023

Total nonfarm payroll employment rose by 236,000 in March, and the unemployment rate

changed little at 3.5 percent, the U.S. Bureau of Labor Statistics reported today.

Employment continued to trend up in leisure and hospitality, government, professional

and business services, and health care.

This news release presents statistics from two monthly surveys. The household survey

measures labor force status, including unemployment, by demographic characteristics.

The establishment survey measures nonfarm employment, hours, and earnings by industry.

For more information about the concepts and statistical methodology used in these two

surveys, see the Technical Note.

Justice Department launches new Americans with Disabilities Act website

Today, the Department is excited to announce that we are launching a new and improved version of ADA.gov. Our goal for this revamped website is to better empower people to comply with the Americans with Disabilities Act (ADA) as well as understand their rights and others’ rights, by creating and maintaining a website that is modern and user-centered.

“With the new and improved version of ADA.gov that we are launching today, the Civil Rights Division is taking an important step forward by providing information about the ADA in a format that is more tailored to the needs of the people seeking this information.” said Assistant Attorney General Kristen Clarke of the Justice Department’s Civil Rights Division. “As we continue our work to increase compliance with the ADA, the department is committed to helping people with disabilities understand their rights, and to helping those who have obligations under the ADA understand their responsibilities.”

The ADA is a civil rights law that protects people with disabilities from discrimination. The ADA guarantees people with disabilities the same opportunities as everyone else to do things like go to work, visit public libraries, and enjoy stores and restaurants in their communities.