Rutgers School of Business–Camden congratulates Dr. Thomas Fewer, Assistant Professor of Strategy, International Business, and Entrepreneurship, on the publication of his new book, The Mission Generation. 

The book explores a powerful but practical idea: you shouldn’t have to choose between a career that pays the bills and a life that feels meaningful. Through real stories and actionable insights, Dr. Fewer offers a framework for building a mission-driven career that evolves across roles, industries, and stages of life. 

Join us in congratulating Dr. Fewer on this exciting achievement! 

Dr. Anita Pansari, Assistant Professor of Marketing, recently published an article, titled “Where did you receive the free sample? Sustained impact of new product sample distribution on customer purchase journey,” in the Journal of the Academy of Marketing Science. According to the article, free sample promotions influence customer behavior differently, depending on the distribution channel, with this study comparing instore, direct mail, and online request approaches across an 18-month period. Results show that online requests are the most cost-effective, direct mail generates the strongest long-term engagement, and instore sampling offers limited sustained impact. These results provide managers with clear guidance for aligning sampling strategies with business goals. 

Read the Full Article Here!

Faculty Leadership in Action: Meet the Area Heads of Rutgers School of Business–Camden

Faculty leadership at the Rutgers School of Business–Camden plays a vital role in advancing academic excellence and student success. The Area Heads, including Dr. Samuel Rabinowitz (HR/OB), Dr. Ivo Jansen (Accounting), Dr. Rakesh B. Sambharya (Management), and Dr. Vadim Balashov (Finance), provide essential guidance in curriculum planning, faculty support, and accreditation oversight. Their work ensures high-quality course offerings, strong Assurance of Learning processes, and alignment with AACSB standards. Each brings distinguished scholarship and teaching excellence to the role, helping strengthen RSBC’s mission and academic environment. 

Click here for more information on the area heads and their background and research.

The Rutgers School of Business–Camden is proud to recognize the impactful work of our Student Engagement, Empowerment, and Development (SEED) team, whose initiatives continue to empower students as future business professionals. Overseen by Dr. Schiro Withanachchi, Associate Dean of Undergraduate Programs & Professor of Professional Practice, and Kandace Diedrick, Assistant Dean of Undergraduate Programs, SEED is guided by a strong vision for student engagement, empowerment, and professional development, ensuring programs align with both student needs and university priorities. 

Shy Yi, Assistant Dean of Business Honors and Student Engagement, leads key SEED initiatives, including mentoring programs, student advising support, and signature career events that prepare students for life after graduation. 

Natalie Cox, Program Coordinator, manages and expands internship and employer partnerships while supporting students through applications, job placements, and internship readiness. Natalie also plays a central role in SEED programming and events. 

Dan Rosenthal, Senior Program Coordinator, oversees data, reporting, and dashboards that inform planning and decision-making, as well as providing support to students. 

The newest member of the team, Jeannine Cusick, Senior Program Coordinator for Student Engagement, supports engagement across undergraduate and graduate programs. Specifically, Jeannine leads graduate student retention and ambassador efforts, while strengthening internship support and corporate partnerships. 

Together, the SEED team plays a vital role in creating meaningful opportunities and support systems that help Rutgers–Camden students thrive. To see more information on SEED’s activities and services, check out the website.