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By electing to broadcast Educate Well Monthly E-Newsletters, your distinctly practice-branded format is seen by CORE constituents: patients, their loved ones, current medical referral sources, prospective medical referral sources, and, for learning purposes, your own team members. All recipients will benefit from consistently gaining knowledge, and with health literacy imperatives, they deserve to know more. If not from you, who? If not now, when?
Like all communications, there is a:
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Clearly, your:
- Practice is the Sender, purposefully deciding what content to deliver, on what frequency.
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Receivers, internal and external, are cohorts specified above.
What Signals are being sent?
That you…
Care to share, reputably so, monthly. See value in repetition and recognize most quasi-competitors don’t even show up the 1st time. Reliability signals intention.
Aim to be a trusted subject matter expert about a prevalent range of Better Hearing is Better Healthcare topics. Curated content signals medical relevance.
Holistically coordinate personalized treatment plans with patients’ primary care doctors and other medical specialists. Interdisciplinary collaboration signals advocacy.
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How to minimize noise? As you shudder at seeing others’ “low road ads,” let this reinforce your discipline in skipping the $alesy.
By staying intently patient-centered, your optimized Signal-to-Noise Ratio will be well-received. With this high-integrity mindset, monthly Response Data is a logical catalyst to track results and plan outbound call campaigns.
Last week’s volume stated: We Can’t Manage What We Don’t Measure.
We said: “To serve you well, our monthly Open Reports deliver valuable response data. Driven by an Engagement Score algorithm, your contact list is presented in rank order.”
We showed: An excerpt sample to illustrate the point.
| | Now, let’s look closer at how to benefit from assessing your viewer’s votes. Full disclosure: while most statistics are imperfect, we believe this representative data to be valuably revealing. Individuals ranked highly on list are typically more engaged than people lower on the list. Practices with medium to larger size lists often present 100s of rows of proprietary data. Along these lines, the Return on Investment (ROI) from this data asset can be maximized with diligent follow-up along these lines. Keep in mind, it is by combining this Response Data with your internal information which guides best follow-up protocols. | | #1. Start by skimming the Top 25 rows to establish an intuitive feel of highly ranked viewers. Do you recognize some or most of them? Does it make sense these specific folks would be more engaged, or do some surprise you? | | | |
#2. To make evidence-based follow-up decisions, fill in the next two columns:
- When was patient’s last visit?
- What was the clinical reason for their visit?
Strong recommendation: Designate a Team Member to consistently handle this task. Ideally, they will be enthused about their professional growth opportunity to play a leading role with friendly phone calls.
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#3. Carefully review data summation to prioritize a subset of, for example, a Top 10-15 list. Most times, these will reflect categories such as:
- Tested not Helped – Recent 30-60 days
- Tested not Helped – “Been a while”
- Due for a (X# of years later) Tech Upgrade conversation
- Surprises… “Oh my gosh, we haven’t seen Mr. xxxx forever”
| | | Getting a feel for Patient Personas in these categories is an essential step towards continuously making conversations more fun and improving efficacy. Based on this profile data, determine an ABC Priority Designation. Of course, start with your “A” listers. Based on experience, the conversational flow goes this way: | | |
We stand ready to coach and role-play. You may wonder what the “cost” is for this type of hands-on helpful support. The answer is: we provide as a complimentary service, with enthusiasm. Why? Because your success is our focus, and we are dedicated to investing in expert training.
As calls are made, notate dates and follow-up tasks. Track responses and new appointments. Learn from the candidate selection process and fine tune contact list for your next group of avid viewers. Practice makes better!
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Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.
Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?
| | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #344 2026-10-28 | Hearing from You, on Schedule.
PGI #343 2026-10-21 | Your Practice Awareness Campaign. Get out the Vote!
PGI #342 2026-10-14 | Start SMART. Welcome Patients Well.
PGI #341 2026-10-07 | To Train Well Monthly, C Success
PGI #340 2026-09-30 | To Educate Well Monthly, Train Well Monthly.
PGI #339 2026-09-23 | Educate Well Monthly Team Meetings. On Point.
PGI #338 2026-09-16 | Culture is Communication. Do More.
PGI #337 2026-09-09 | Get Motivated, In Practice
PGI #336 2026-09-02 | Breaking Sound Barriers at The Moment of Truth
PGI #335 2026-08-26 | In the Seat. Why & When to Treat.
PGI #334 2026-08-19 | Gain Team Momentum. Learn How To.
PGI #333 2026-08-12 | To Get Strategic with Clicks & Picks. Discover How.
PGI #332 2026-08-05 | Your Clinic is the Classroom
PGI #331 2026-07-29 | Educational Tenacity, Decide to Act.
PGI #330 2026-07-22 | Back to School, Use Educational Tools.
PGI #329 2026-07-15 | Connect Hear™, Start Smart Now.
PGI #328 2026-07-08 | Ready. Aim. Connect Hear™
PGI #327 2026-07-01 | Reward Patients’ Intellectual Curiosity, Connect Hear™
PGI #326 2026-06-24 | Connect Hear™, What’s Trending.
PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™
PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?
PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.
PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.
PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™
PGI #320 2026-05-13 | CME, Not Just for Me.
PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.
PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.
PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.
PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3
PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.
PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.
PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.
PGI #312 2026-03-18 | Implementation Science. AI Driven.
PGI #311 2026-03-11 | Implementation Science, The Power of Observation.
PGI #310 2026-03-04 | Hear the Facts & A Closer Look
PGI #309 2026-02-25 | Location, Location & Location. All is Well.
PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too
PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!
PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?
PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.
PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.
PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.
PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.
PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.
PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.
PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.
PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.
PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice
PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum
PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.
View our entire collection.
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