Molina Matters: Referrals

AUGUST 6, 2025

New & Exciting

Ramp Up

Your Referrals

Referral marketing relies on word of mouth.

Have you asked your Medicare members if they’re happy with your service?

If you haven’t, summer is a great time of year to find out and

tap into the power of referrals. Be sure to:

Be referable: You become more valuable when you know your stuff, do what you say, and let people know they matter.

Referred customers convert at a

30% higher rate

than leads generated from other marketing channels

Stay attuned to your members’ needs: Building trust can lead to more referrals and higher retention.

Customers referred by other customers have a

37% higher retention rate

Expand your marketing plan: Add

social media content, display your signage in more locations, and email your members with a request to tell family and friends about Molina and you.

92% of consumers

trust referrals from people

they know

Network matters: Grow and engage your network through CBOs, social media, and educational events.

65% of new business opportunities

come from referrals and recommendations

Reminders:

You cannot ask for phone numbers to make an outbound call to referrals. You can provide your business card, and a referral source can call you.
Marketing materials must be Molina- and CMS-approved prior to use.
No marketing at educational events.

Statistics retrieved from signpost.com/blog/referral-marketing-statistics/

Medicare Product Training-ID

D-SNP Deep Dive-ID

Rely on our Resources

Broker Channel Managers

Molina Agent Center

Molina Broker Portal

Broker Services Unit

Phone: (866) 440-9788

Broker@MolinaHealthcare.com

Monday-Friday | 6:00 AM to 6:00 PM MT

This document is not intended for marketing purposes or public distribution and is considered “Confidential Information,” as defined in your Agreement with Molina Healthcare, Inc. (“MHI”). Any dissemination or distribution of this material is strictly prohibited and may result in corrective action up through termination of your contract with Molina Healthcare, Inc. Agents must be ready to sell, which means certified, contracted, licensed in the applicable states and appointed by Molina Healthcare, Inc. in accordance with state law prior to engaging in the sale of Molina Healthcare products.