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It’s been a whirlwind summer, but we hope you’ve found time to unwind—whether that’s through a vacation, a couple of rounds of golf, pool time, a camping trip, or simply enjoying your favorite summer pastime.
We've had many exciting shows this summer. Here we feature our collaboration with In Tradeshows & Events on Paymentus' participation in the IUCX Conference in Phoenix, and the opening of a new equine arena in Honeoye Falls that allows Equicenter to double their services that incorporate the therapeutic power of horses and nature in healing their clients.
Next, "come along" and witness the fun of this year's summer team building event in July where we staged the "AV Olympics" in friendly team and individual competition at Cheshire.
You'll also get to meet three more team members through our "Beyond the Gear" video feature, and you'll discover tips on why having videos and photos captured at events can be a great investment.
The fall and winter is starting to book up, but there's always room for YOU! If we can assist you with your next event, simply contact Justin at 585-325-4250 or Justin@CheshireAV.com for a free consultation. We’d love to support your event needs!
| | On the Road with Cheshire | | Paymentus at the IUCX Conference | | |
In May, Cheshire was proud to collaborate with In Tradeshows & Events, supporting Paymentus' exhibit at the IUCX Conference (formerly CS Week) held at the Phoenix Convention Center in Arizona.
Each year, IUCX brings together industry leaders for a powerful, packed event that includes networking, food, fun, and most importantly, educational programming and exhibits about the latest products, services and information for the electric, gas and water/wastewater utility industries.
As a top-tier provider of billing and payment solutions for utilities, Paymentus made a bold statement with the custom-built 80-tile LED video wall Cheshire installed at the center of their exhibit—underscoring their leadership and innovation in the industry.
| | New Equicenter Arena Opening | | |
On June 11, The EquiCenter in Honeoye Falls opened a new arena dedicated to its longtime supporters, John and Josephine Ingle.
The EquiCenter is a non-profit organization, founded in 2004, with the mission of leveraging the therapeutic power of horses and nature to create "a supportive space for all--from community residents with medical conditions to veterans suffering from PTSD--to experience healing, find purpose, and feel connected." They offer a variety of programs, including therapeutic horticulture on their organic-practice farm, farm-to-table cooking classes, mustang lessons, and many other equine and nature-based educational programs that are in high demand. Many of their horses are rescues that are initially paired with donkeys to help them overcome trauma until they can be integrated into the therapy program.
The EquiCenter, which currently serves close to 200 participants per week, will be able to double its capacity for participants in adaptive riding and horsemanship programs with the addition of the new arena.
The horses weren't the only ones jumping hurdles as Julian Felder and Maria Hubbell worked to ensure the equine "celebrities" couldn't trip over the audio cables which were run through special cable ramps across the arena's dirt floor.
Cheshire congratulates the EquiCenter on the opening of this new addition that marks landmark growth and the expansion of the many vital services offered by the EquiCenter.
If you would like to assist in some capacity at the EquiCenter, they are always looking for dedicated Volunteers. Click here for information on how you may be able to help.
| | Team Building at Cheshire | | Each summer, Cheshire holds a team building event. Come along on this year's adventure where Cheshire "threw down the Olympic gauntlet," pitting two randomly-chosen teams against each other to see which could pack a truck more efficiently for a show. After a fortifying and delicious lunch of champions, catered by Marty's Meats, the team headed to the parking lot to see who had the best skills at wrapping and throwing a cable. If laughter and good-sported ribbing was an Olympic sport, we'd all have taken first place! | |
Why Capturing Video and Photos at Events
Is a Smart Investment
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As an audiovisual company that supports events of all sizes, we’re often asked: “Is it really worth investing in video and photography at our event?” Our answer is a resounding yes—but with a caveat: capturing great footage and images is just the beginning. The real value lies in how you use that content.
Whether it’s a conference, trade show, gala, or community celebration, photos and video help you extend your reach, highlight your event’s value, and build a rich archive of content to promote future programming. But to get the most out of your investment, it helps to plan your capture strategy with your larger goals in mind.
Why Capture at All?
When you invest in video and photography, you’re not just documenting an event—you’re creating a content toolkit that can be used in multiple ways. Here’s how strategic capture supports your brand:
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Boost Visibility: Attendees—especially influencers—love to share quality content. When you provide beautiful, branded photos or well-edited video snippets, they become natural amplifiers of your message.
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Reinforce Your Brand: Clean, consistent visual content reminds your audience of your professionalism and polish, and reinforces the tone, energy, and quality of your event.
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Highlight Value: Sharing excerpts from keynote speeches or panels reminds your community what they gained by attending—and shows others what they missed.
| | In our ongoing series, "Beyond the Gear," we invite you to "meet" some of our permanent and freelance team members! | | Audio Visual Specialist Maria Hubbel shares how she was inspired to pursue a career in AV, her philosophy about working with clients, and some of the things she loves about her career and her hobbies. | | Cheshire AV Freelancer and Audiovisual Technical Expert Kevin Moncada talks about his goals when working in AV and how he keeps his mind fresh for constant learning. | | Cheshire AV Freelancer and Audiovisual Technical Expert Leo Penizzotto shares insights about how his extensive background doing tech on major concerts contributes to corporate events. | | Meet Us in Miami at Connect Marketplace! | |
What better place for one of the meeting industry's premiere networking and educational events than Miami Beach?!!
Connect Marketplace takes place at The Miami Beach Convention Center from August 25-27, and features over 200 exhibitors, one-on-one business meetings with targeted appointments, leading industry experts presenting on a wealth of subjects, and dynamic networking opportunities!
Hope to see you there!
| Best of Luck to Tim Lockhart | |
Everyone at Cheshire AV wishes Tim Lockhart the best of luck as he starts a new opportunity at a company in Canton, GA. Tim and his wife recently had their their first child, a daughter. He quickly realized that he wanted a position where he could spend more time with his family.
Please join us in wishing Tim and his family all the best. We will definitely miss him!
| | Cheshire AV Seeks Experienced Audio Visual Professionals | | |
Cheshire AV is always on the lookout for experienced AV Professionals. If you know of someone with strong AV skills, interests, and background, please share this with them.
Summary of Role
The AV professional will set up and operate equipment such as microphones, speakers, video screens, projectors, lighting equipment, connecting wires and cables. Perform warehouse duties before and after events. This candidate must maintain a professional and presentable appearance and be capable of interacting with clients. The technician will work independently and with a team of techs to complete jobs per customer and CAV specifications.
To apply, send an email with resume to Jamie Cheshire at Jamie@CheshireAV.com
| | 10 Essential AI Tools for Event Planning & Marketing | |
Wondering if you're maximizing your time? Check out this article by CVENT on "10 Essential AI Tools for Event Planning & Marketing" to ratchet up your game!
They offer tools on everything from writing marketing communications and supplier RFPs to creating slides and producing short instructional videos.
Photo courtesy of CVENT
| |  | The Truth About Becoming a Certified Meeting Professional | |
Ever wonder if it would be worth your time and effort to attain a certification in meeting planning? Most agree that a certification boosts not only your credentials, but your salary as well.
But did you know that there are several types for the meetings industry? Check out this article by SocialTables to identify which might be your best choice, if you decide to pursue one.
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In Our Last Issue
You can check out our June issue of the AVator here, where you'll find the following articles:
- Cheshire on the Road
- Wilmot Press Conference
- NAAA Spring Remarketing Exchange
- NAAA Spring Remarketing Exchange
- Stories from the Road: Did You Know?
- Cheshire's Updated Unique Venues Guide, now bigger and better than ever!
- Cheshire's New Video Series, Beyond the Gear, featuring
- Chuck Aeckerle, Account Manager
- Rowan Tyler, Audio Visual Specialist
- Industry Insights
- Finding a Job as a Meeting Planner
- 5 Tips for Being an Event Changemaker
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Interested in Working with Us?
We're growing, and we're always on the lookout for great AV freelancers, of all experience levels! If you think you have what it takes to be part of the Cheshire AV Team on a freelance basis, Sign Up Here!
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