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AI is everywhere, but IBC and MIPCOM gave a clear reminder that technology alone doesn’t move our industry forward — people, ideas, trust, and the connections between them do. This sector thrives at the intersection of content, technology, platforms, and evolving business models.
Inga and Marco will discuss their findings from both events.
The conversation will explore three core themes:
Creator & Affinity Economy: Audiences are forming relationships with people, communities, and brands in fundamentally new ways. What does this shift mean for traditional media, and how do we interpret where it’s heading?
Microdramas, Vertical & New Distribution Models: Beyond why vertical formats are growing, we’ll examine where they create real business value — from broadcasters and telcos to emerging distribution ecosystems.
Becoming AI Native: We are transitioning from “What can AI do?” to “How do we redesign the way a media organisation operates around AI?”
Three distinct conversations, all leading to one central question: How do we turn shifting audience behaviour and new technologies into businesses that create lasting value?
45 minutes, ending with Q+A
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