August Travel Update

Our latest advertiser insights, travel research, and brand-new activation opportunities including...


  • New data revealing the record-breaking numbers on the state of business travel


  • Insights on how a financial brand achieved a 300% increase in brand awareness


  • The brands that dominated street and airport out-of-home timed with the World Cup


...and more!

BRAND NEW Media Opportunities in DENVER!

Reach 4 of the Top 5 Busiest US Airports


with JCDecaux's brand-new expansion into Denver International Airport! Leverage our signature airport advertising opportunities, including our largest-ever network of digital sites, and industry leading expertise to capture this audience of over 6.5 million passengers each month in one of the nation's largest airports.

194

Prestige Digital Screens

#4

Busiest U.S. Airport

100M

Annual Passengers by 2030

Travel by the Numbers

New data from the Global Business Travel Association forecasts that global business travel spending will increase 7.2% in 2026 to a record high of $1.71 trillion USD, exceeding the 2025's business travel expectations. Their projection of 1.84B global trips taken for work in 2026 represents an increase of roughly 25 million additional business trips.

News and Noteworthy

 

Leveraging JCDecaux Airport OOH for Spider Man Release

Read about how box office hit, Spider-Man Brand New Day, conquered LAX with an unmissable terminal takeover reaching millions of fans.

 

Capturing Mindshare with Contextual Airport Advertising

The airport environment offers a unique venue for brands to capitalize on situation-based, contextual advertising and reach mass audiences.

 

Brands Leverage JCDecaux’s Unmatched Market Reach

Insights on how growth depends on continually expanding your future customer pool by reaching audiences before they’re in-market.

 

Research and Insights

OOH Advertising Effectiveness


Leading financial brand leverages digital airport out-of-home advertising to measure the impact of its campaign on passengers using cutting-edge technology solutions.

+300%

Boost in Unaided Ad Awareness

70%

in Advertising Recall of the campaign


+158%

Increase in Unaided Brand Awareness


FIFA World Cup Recap

60+ Brands. 1.2 Billion Impressions.


Discover how leading brands leveraged JCDecaux’s prime Out-of-Home network throughout the FIFA World Cup. From bustling city centers to packed airport gates, official tournament sponsors and non-sponsors alike captured unmatched global reach and audience attention.

 

Aviation Updates






 

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