Site Speed Optimization: What You Should Know Part I

Fast websites feel nice. Even a site that doesn’t look great can be forgiven if interactions are snappy and pages load in the blink of an eye. By contrast, it doesn’t matter how splashy and vibrant a homepage is if navigating to the online shop gives you time to wonder if something is broken. This feeling is not just anecdotal but borne out by research showing that site speed correlates to conversion rates and plays a role in search engine ranking algorithms. This is especially important in a time when most visitors are using mobile devices which may or may not have fast connections. This article kicks off a three-part series on how to make websites faster. In this first installment, we’ll focus on how the server—the system that hosts your site—plays a role in speeding things up.

Content Marketing and Why It Matters To Your Business - Part I

Content marketing has come a long way from its humble beginnings as a way to fill websites with keyword-stuffed blogs and content. Today, it’s a dynamic, data-driven strategy that businesses of all sizes use to build brand authority, foster customer loyalty, and drive revenue. But as technology evolves and consumer behaviors shift, content marketing is poised to undergo even more transformation. In this two-part series, we’ll explore the future of content marketing and why it’s crucial to your business’s success.