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“Just Do It”

One of the most iconic and timeless advertising catch lines of my lifetime must be Nikes “Just Do It”. The first “Just Do It” add aired in 1988, it featured Walt Stack, an 80-year-old San Francisco running icon. In the commercial, Stack is shown jogging shirtless across the Golden Gate Bridge while discussing his daily running routine, which includes running 17 miles every morning. Walt was a member of the South End Rowing Club and would also famously swim in the bay every day and we would often see him coming out of the bay or finishing a run after we finished a game of handball at the iconic club.

The” Just Do It’ advertisements went on to include Michael Jordan, Bo Jackson, and John McEnroe, which connected with sports fans of all walks of life. But its original commercial featuring Stack connected with every man, the weekend athlete, the hobbyist, the couch potato and the beginner looking for a reason to start.

The slogan became a source of motivation, The slogan has transcended its origins as an advertising tagline to become a cultural and motivational mantra. Its impact on society is profound, encouraging individuals to push their boundaries and embrace a can-do attitude. The simplicity of the phrase makes it relatable to people from all walks of life, giving a sense of empowerment and determination. This slogan has resonated deeply with athletes and non-athletes alike, inspiring them to overcome challenges and pursue their goals with tenacity.

Keeping it simple is always the best way to approach an endeavor. The proverb "the journey of a thousand miles begins with a single step," encapsulates a truth about the nature of achieving great things. This saying speaks to the importance of beginning, it emphasizes that even the most daunting tasks or distant goals start with a simple, often small, beginning. It serves as a motivational reminder that progress, no matter how slow or incremental, is essential for reaching one's objectives. The first step, though it may seem insignificant, is crucial because it breaks the cycle of hesitation and sets the journey in motion.

“Just Do It”

Let me know what you think.
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Things to Consider When Selling Your House Spring 2024

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You may be wondering if prices are projected to rise or fall…or how much competition you may be facing in your market. The free Handbook below will answer many of your questions and likely bring up a few things you haven't even thought about yet.

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This Weeks Top Story
Millennials And Gen Z Drive Majority of Mortgages In 2023
A new Redfin report shows younger Americans were most likely to take out mortgages in 2023, with the lion’s share going to buyers under 35 (39.7%) and buyers aged 35-44 (26.5%). 
 
That’s according to Redfin’s analysis of Home Mortgage Disclosure Act (HMDA) data on last year’s primary home purchases. 
 
As for the rest of the year’s total mortgages: 
  • 16.1% were issued to buyers in the 45-54 age group
  • 10.8% to buyers aged 55-64
  • 5.4% to buyers aged 65-74
 
Source: Redfin
That breakdown of homebuyers by age hasn’t changed much over the last five years. Buyers of younger generations are still more likely to take out a mortgage, for several reasons. 
1.    Millennials and Gen Zers are aging into homeownership. The median age of first-time homebuyers in the U.S. is 35. Homeownership becomes financially feasible for buyers in their 20s and 30s; buyers in these age groups have had some time to save for a down payment and to build a strong credit history, enabling them to qualify for a mortgage. They may also be growing families of their own, further incentivizing a home purchase. 
2.    Many Americans see real estate as a safer long-term investment than the stock market or other traditional investment vehicles. Plus, it’s the one investment they can live in. 
3.    Younger Americans are more likely to take out loans for a home purchase rather than to pay in cash because they’ve had far less time, compared to buyers of older generations, to amass wealth or build equity from a previous home. Older buyers are more likely to buy a home with cash. 
4.    Younger buyers are also less likely to be deterred by high mortgage rates, largely because they’re less likely to be locked into a low mortgage rate with a current mortgage. Many have no experience of rates being as low as 3%, and the desire for homeownership is stronger than any argument for waiting until rates fall to 6% or lower.

2023 Homeownership rates by generation:
  • 26% of Gen Zers owned their home in 2023
  • 55% of Millennials
  • 72% of Gen Xers
  • 79% of Baby Boomers

Granted, Millennials and Gen Z have had less time than buyers of older generations to buy a home (let alone multiple homes). So, it’s not surprising that just over a quarter of Gen Zers are homeowners. 

That said, the youngest generation of homebuyers, those 19 to 25 years of age, has a higher homeownership rate than Millennials and Gen Xers had at the same age. 
 
One possible explanation for that is that some younger buyers are getting financial help from parents or other adult relatives to fund their home purchases: 
Finish - The Full Story

Posted by:
Sarah Lentz 
May 15, 2024 
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The road is frighteningly long if all you see is the end.
So, make reaching the end of the road your goal.
Step forward every day with a clear vision of the end.
Step after step, day after day moving forward.
You'll reach the end and achieve your goal and realize that the journey was the point all along.
Citizen Number One
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@Citizen.Number.One