WAYNE, PA – May 12, 2021, Boathouse Capital is pleased to announce that they have completed an investment in Choozle, a self-service programmatic ad platform. The funding will drive customer and revenue growth through product innovations and accelerated sales and marketing.
An early innovator enabling brands and agencies with self-service analytics and a digital media buying platform, Choozle will leverage growth capital from Boathouse to expand the integration of enterprise-level media buying technologies while furthering their data-powered marketing and advertising reporting innovation.
Choozle builds and supports its self-service analytics and digital media buying platform, focusing on mid-market agency and brand clients. The self-service platform and business model empowers efficient marketing operation and performance while affording 100% transparency. Choozle's consistent financial growth and marketplace differentiation provide investors with the confidence to double down on the company's scale and success.
"It's a testament to our team and platform that we maintained consistent financial growth despite the uncertainties of the last year," said Andrew Fischer, co-founder and CEO of Choozle. "This additional investment enables us to continue to bring self-serve solutions to the mid-market while aggressively investing in our product to ensure Choozle remains the most innovative and intuitive platform on the market."
Chong Moua, Managing Partner, Boathouse Capital, commented, "Choozle has demonstrated impressive financial and operating performance and has successfully built a sizable platform. A high caliber management team leads the company, and we are excited to provide them with the capital and resources to scale the business further."
About Choozle
Choozle – Digital Advertising Made Easy® – provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform. Designed for advertising agencies and marketing departments, Choozle has democratized the ad tech ecosystem with its intuitive, elegant, and affordable solution. www.choozle.com
