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New Options for What Appears in your Newsfeed
- Users can select up to 30 Favorites (Pages and People)
- Most recent (Chronological)
- Algorithmically ranked (Facebook automatically selects)
What you can do:
Create a fun and engaging post asking your followers to go into their privacy settings and add you as one of their "favorites". Most people don't understand that you have the option to set up what your see on your page simply by changing your options.
Oh yeah, and guess which option above your page is automatically set to?
You guessed it.
Algorithmically ranked (in other words FB chooses for you)
"Why am I seeing this Post?"
Users will be able to see why they are seeing your posts and choose to "snooze" or "unfollow" your page directly from their newsfeed.
What you can do:
It is more vitally important than ever to make sure your posts are engaging, entertaining and helpful. You want your followers to WANT to see your posts. That means avoid too much of the self promotional posts and focus on helpful, inspiring information. While listings are a GREAT way to bring engagement and interest, it can't be the only thing.
Reaching more than just your "followers"
Page Suggestions:
A Page, Group or Post may be suggested to a user if other people they are connected to have previously interacted with that Page, Group or Post.
This can be a great way to build "followers" on your page.
But in order to do this, you MUST be posting consistently- that means daily and this new algorithm is even suggesting that you post at the same time each day.
(There are ways to make sure you do that without driving yourself nuts,
just message me and I'd be happy to share that with you!)
There are actually more changes Facebook will be launching over the next
several weeks that will DEFINITELY impact your marketing. .
If you'd like to stay on top of those changes...
Click below and we will be sure and include you in our email with updates and tips for navigating and making the most of Facebook's new algorithms in your marketing!
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