Monthly Briefing
Profits | Relationships | Knowledge
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August 2023 Volume XVIII, Issue 8
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By Charles C. Shinn Jr., PhD
President, Builder Partnerships
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The first six months of 2023 far exceeded home builders’ expectations from the beginning of the year. Builders were forecasting a 30% drop in home sales based on the fall off of sales during the fourth quarter of last year when the interest rate for a 30-year fixed rate mortgage increased to over 7.0%. At the half-year mark, actual new home sales were only down 2.8% from last year.
This decade, the demand for housing is very strong, beginning with an estimated housing short fall of approximately three million homes. Baby boomers and millennials are on the move, and Gen Zs are now entering the housing market. For an in-depth look at housing demand, download my white paper, The Roaring 2020s: Housing’s Best Decade from our website.
Since March 2022, the Federal Reserve has been fighting inflation with monetary policies, raising the fed funds interest rate 11 times (550 bp). The Fed is rolling off its balance sheet $60 billion in treasury securities and $35 billion in mortgage-backed securities to gain control of inflation which reached 9.1% in June of last year. As a result, the Freddie Mac 30-year mortgage interest rate increased from 3.22% at the beginning of the year to 7.08% in October, which killed the housing market in the last quarter of 2022. That, along with the anticipation of an economic recession during the first half of this year, set the stage for expectations for this year.
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IN THIS ISSUE
2023 Update: Home Builders Fair Better Than Anticipated
Classic Homes Field Visit
Product Feature: Lightbulbs
Daikin Expands Incentive Program
TruTeam: Trust and Convenience
Partner Notes
Upcoming Events
Popular Articles
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By Gara Gould
Events Coordinator, Shinn Consulting
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Continuous education is at the heart of everything we do here at Shinn Consulting. It’s our passion and our purpose. We share our passion for learning through our training programs and consulting services while also taking advantage of learning opportunities ourselves.
As someone who is new to the housing industry, expanding my knowledge of home building is a top priority. After completing many of the courses in our new technical training lineup where I learned everything from jobsite safety to water management, I wanted to further my knowledge with an in-person visit to a home building company. Joe Loidolt from Classic Homes in Colorado Springs graciously agreed to host me for a two-day visit last month.
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Product Feature: Lightbulbs
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Why Bulbrite? Assortment, Value and Price
Innovation is one of Bulbrite's core values. Check out a few of our newest products that help Turn Life On!
Introducing our new line of LED Tubular bulbs. These bulbs utilize a proprietary single filament to perfectly mimic the look and feel of their incandescent replacement. Offered in 3 sizes to fit any need.
A dusk to dawn bulb that is truly set-it & forget-it and will provide light only when it's truly dark with less false on/offs due to Bulbrite's proprietary sensor.
Reimagining our original incandescent Spunlite and Fiesta bulbs utilizing long-lasting energy-saving LED technology. Upgrade your fixture with these decorative styles.
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Consultant's Corner
By Ed Hauck
Senior Consultant, Shinn Consulting
Builder of Choice status is something that is earned, and it encompasses much more than your reputation with your trades and suppliers. Your entire organization contributes to, and benefits from, becoming the Builder of Choice.
Relationships and reputation are key factors in earning Builder of Choice status. When you are consistent, reliable and disciplined and have processes and procedures in place to meet time, budget and quality objectives, you strengthen your relationships and reputation with everyone involved.
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Just Announced: New Live Webinar Lineup
Industry Experts Share Insights, Tips & Trends
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Wednesday, August 30, 10 am MDT / 12 pm EDT
Wednesday, September 6, 10 am MDT / 12 pm EDT
Wednesday, September 20, 10 am MDT / 12 pm EDT
Thursday, September 21, 10 am MDT / 12 pm EDT **special Thursday edition**
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Daikin is the global leader in air conditioning, with HVAC&R, fluorochemical, and filtration products powered by unlimited human potential.
Builder Partnerships is pleased to announce Daikin has expanded their incentive program available to our builder members.
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TruTeam’s project leaders and coordinators are local, hand-selected professionals who care about completing your project safely while providing the maximum return on investment.
We Install a Variety of Home and Residential Builder Projects
Home builders use TruTeam products and services for many different interior and exterior projects on single and multi-family homes. To improve energy efficiency, use TruTeam for residential insulation, waterproofing, and air sealing. Inside homes, TruTeam’s services are used for finishing projects like bathroom hardware, fireplace and mantel, and storage system installation. Contact TruTeam today for more information.
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October 5-7, 2023, NEW ORLEANS. Register
October 9-11, 2023, NEW ORLEANS. Register
August 30, 2023, 10 am MDT / 12 pm EDT Register
September 6, 2023, 10 am MDT / 12 pm EDT Register
September 20, 2023, 10 am MDT / 12 pm EDT Register
September 21, 2023, 10 am MDT / 12 pm EDT Register
These events are exclusively for Managing for Profit seminar attendees. Manufacturers and service providers: click here for information on sponsorship opportunities.
For the complete list of events, click here.
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Don't miss out! Previous issues of our Monthly Briefing newsletter are available here.
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