Penn State Behrend 2024-2025 Marketing Newsletter

What's New with the Marketing Major?

Dear Students, Faculty, and Friends of the Marketing Discipline,

We are past the midpoint of the spring semester, and I hope your courses and activities are progressing well. It’s inspiring to witness the energy and dedication within our Marketing discipline. I’d like to take this opportunity to share some updates and highlight ongoing initiatives.

Our Marketing faculty continue to excel in teaching and research, achieving a level of research productivity that surpasses many peer institutions. Over the past few years, we have maintained a stable program structure, ensuring consistency while exploring growth opportunities.

A notable addition to our curriculum is the Sports Marketing course, offered Summer 2025, as part of our Sports Administration Certificate. We are evaluating its potential to become a regular offering, providing students with valuable insights into this expanding field.

Another key focus is the impact of Artificial Intelligence (AI) on marketing education and research...

Marketing Faculty Spotlight

Faculty Spotlight: Dr. Sean Yim

Dr. Sean Yim is an associate professor of Marketing in the Black School of Business, where he serves as the Marketing discipline lead. In this role, he is responsible for guiding the Marketing program and supporting students in their academic and professional development. As a dedicated instructor, he teaches courses such as MKTG 343 Introduction to Marketing Analytics, MKTG 478 Services Marketing Management, and, at the graduate level, BADM 554 Marketing Strategy. Additionally, he serves as an academic adviser for Marketing students and conducts research specializing in marketing strategy.

What inspired you to pursue a career in your field of expertise?

When I worked in companies as an engineer, I envied what the marketing folks were doing at work. They looked polished and seemed so energetic all the time. This experience made me want to become a marketer.

What specific research or projects are you currently working on?

Marketing Alumni Spotlight

Alumni Spotlight: Noah Hunnell '24

Noah Hunnell is the marketing coordinator at Great Lakes Data Racks and Cabinets, overseeing all aspects of marketing for the company. His responsibilities include web design, event planning, social media support, and merchandising, ensuring a strong and consistent brand presence across various platforms.

Can you describe your current job and what your day-to-day responsibilities entail?

Working at a smaller company is fun and fast-paced. When in the office, I manage website updates, write blogs, support social media, and plan events. Outside of the office, I help with trade shows, gather social media content, and prepare products for events. There's always something new to do.

How do you think your college education contributed to your career success?

Marketing Student Spotlight

Student Spotlight: Lily Pulvino May ’25

Lily Pulvino has gained valuable experience through two internships at Erie Insurance, initially in Continuous Improvement and currently in Agency Relations & Sales Performance. Additionally, she served as an undergraduate research assistant for Dr. Ben Lee, further enhancing her academic and professional background.

What inspired you to attend Penn State Behrend, and how did you choose your major?

I chose Behrend because I’m from Erie, making it easy for me to commute to school. I always knew that I wanted to do something creative, and I chose Marketing because it’s the business major with the most creative opportunities.

How have you grown since starting at Behrend?

AMA Club Update

The AMA Club offers two types of student memberships. General membership is free and allows students to attend meetings and school events. The more immersive active membership, which requires a $29 subscription to the American Marketing Association (AMA), offers access to out-of-state events, case studies, and exclusive activities hosted by the AMA.

Last semester, club members hosted fun and interactive meetings, including inspiring speakers and friendly contests against other students. In February, three club members attended the prestigious Sports Industry Networking and Career Conference in Washington, D.C., hosted by George Washington University. This was an incredible opportunity to network, learn, and grow within the marketing and sports industries. The club plans more collaborations with clubs such as the Golf Club.

For more information on AMA at Behrend, please contact Mr. Kevin Pratt, club adviser.

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