Powell & Aucello Hawaii Hotel Market Update
August 2026
Aerial view of the Hawaiian Islands
June 2026 Performance
Strong Hotel Performance for the Second Straight Month
State RevPAR rose 9%, with every island posting gains and the lower tier finally keeping pace.
 

June saw the state RevPAR increase by 9% over last year, our strongest showing in quite some time. All islands had big gains, with Maui up 14%, Hawaii Island up 10%, Kauai up 7%, and Oahu up 6%. Maui saw another month with strong occupancy gains while Kauai and Hawaii Island did it with rate.

Meanwhile, the lower end hotels had a strong showing in June, for the first month in a long time keeping pace with their luxury and upper upscale brethren. We expect RIMPAC (June 24th to July 31st) will help Oahu’s hotels.

  June 2026 Hotel Performance
Occupancy
▲ 4%
vs. June 2025
ADR
▲ 3%
vs. June 2025
RevPAR
▲ 9%
Lower tier keeps pace
RevPAR by Island (June)
Oahu ▲ 6%
Maui ▲ 14%
Haw. Island ▲ 10%
Kauai ▲ 7%
Year-to-Date
State Occupancy ▲ 2%
State ADR ▲ 1%
State RevPAR ▲ 3%
Maui RevPAR ▲ 7%
Haw. Isl. RevPAR ▲ 7%
Kauai RevPAR ▲ 5%
Despite June’s solid performance, Oahu’s lower-end hotels are down more than 5% in RevPAR year to date.
 

Oahu’s hotels are joining the other islands with some solid RevPAR growth.

  Visitor Arrivals
June (State)
0%
Flat vs. June 2025
Japan
▼ 4%
vs. June 2025
Canada
▼ 15%
Softness returns
Year-to-Date
▲ 3%
vs. first six months 2025
Note: Visitor expenditure data has been discontinued from this report; we’d rather report no number than one we don’t trust.
 

Total arrivals were flat for the month, with the US up 3% to offset the big drops in Canadian and Japanese visitors. Year to date, arrivals remain 3% ahead of last year, so the fundamentals are intact.

  Air Seats · June 2026
Total Seats
▲ 4%
vs. June 2025
Domestic
▲ 8%
vs. June 2025
International
▼ 11%
Japan -8% · Canada -14%
YTD Total
▲ 5%
Dom +7% · Intl -3%
  Air Seats Outlook · August to October 2026 vs. Prior Year
State of Hawaii (Total)  ▲ 2%
   
Domestic  ▲ 5%
   
International (Total)  ▼ 12%
 
Japan  ▼ 10%
 
Canada  ▼ 12%
 
By Airport (Outlook)
Honolulu (HNL)▼ 2%
Kahului (OGG)▲ 7%
Kona (KOA)▲ 4%
Lihue (LIH)▲ 11%
International Markets
Japan▼ 10%
Canada▼ 12%
Oceania▼ 25%
Korea▼ 26%
 

The forward outlook tells the more useful story: capacity for the period ahead is up 2%, with domestic up 5%, but that increase is benefitting the neighbor islands while Oahu sputters. Kahului, Kona, and Lihue are all seeing strong outlook gains.

International, meanwhile, is heading the wrong direction across the board. Japan, Canada, Korea, and Oceania are all down sharply.

  Investment Market
 

Kailua-Kona Leased Fee Acquired, and What It Says About That Market

Nine Brains, the owner of PACIFIC19, the extensively renovated former Kona Seaside Hotel, has exercised its option to purchase the leased fee interest underlying its Kailua-Kona property for $23 million. The transaction, structured in a 2022 agreement with Lanihau Properties, follows Nine Brains’ earlier acquisition of the leasehold interest from Alan Kimi. The name may be apt: the firm had the conviction to acquire a distressed, underperforming asset in a market that has since experienced substantial growth.

The King Kamehameha, Kona Seaside, and Uncle Billy’s shared a common profile as locally owned properties that suffered from years of deferred investment and declining physical plant. Pacifica Hotels, Nine Brains, and Sandy Shapery each recognized what local ownership did not: that the Kailua-Kona market was fundamentally underserved and that meaningful capital investment would be rewarded. The argument for local ownership carries little weight when the outcome of that ownership is deteriorating product. The more relevant question is whether an owner is willing to invest in the asset’s future.

This point is particularly salient given the Hawaii Tourism Authority’s stated objective of attracting higher-yield visitors. That goal is difficult to advance when the available lodging supply does not meet the expectations of the travelers HTA is trying to attract. Renovated, well-capitalized hotels are not in conflict with that mission. They are a prerequisite for it.

While there are a handful of Waikiki hotels on the market, here are some opportunities outside of Waikiki.

The owners of this fee-simple, waterfront, fully unencumbered hotel recently lowered their asking price to $24.5 million. It is the only hotel on windward Oahu and the definition of irreplaceable.
VIEW LISTING →
Kamuela Inn · 24 rooms
This charming Waimea, Hawaii upcountry hotel completed a high-end renovation in January of last year and has seen strong rate growth, but there is still a longer runway. This hotel is also fee simple and fully unencumbered of brand and management. The asking price is $10 million.
VIEW LISTING →
Henry Street Development Site · up to 100 hotel rooms or 50 apartments
The seller has lowered the asking price to $5.9 million for this fee simple site conveniently located in the heart of Kailua Kona. Flexible zoning allows hotel, residential, commercial, or retail uses for this 4 acre site with ocean views.
VIEW LISTING →
Data Sources: Hawaii Tourism Authority; DBEDT
  Let’s Talk
Powell & Aucello · Hotel Advisory & Brokerage
Considering a sale or acquisition?
Confidential discussions welcome. Full offering materials available on request.
Contact Us →
 
Powell & Aucello
1189 Waimanu Street, Suite 3302 · Honolulu, HI 96814
(808) 466-3401 · www.PowellAucello.com
LinkedIn