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As you think of ways to engage your audience, don’t solely focus on major, long-term goals like gaining thousands of subscribers or launching new brand partnerships. It’s also important to break things down into smaller, achievable goals that lead to deeper engagement down the road.
Remember: Building trust and brand recognition takes time.
This is something Bethany Atkinson knows well. As the brand and product designer for Deep South Today, she says her team’s audience engagement takes on many forms — from town hall listening sessions to social media and newsletter campaigns.
For Camp Canva, Atkinson walks us through the marketing strategy for Mississippi Today’s “Brain Drain” project, which focused on the exodus of educated and skilled workers from the state for opportunities elsewhere. To better understand the crisis, Mississippi Today partnered with Rethink Mississippi and the University of Mississippi Center for Population Studies to launch an audience survey.
Atkinson and her team used Canva graphics consistent with their branding across platforms to get the survey in front of Mississippi Today readers. The survey ultimately received thousands of responses. Atkinson explains her audience engagement strategy in the video below:
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