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As we enter the second half of 2026, organizations continue to navigate rapid change — from the growing impact of artificial intelligence (AI) to evolving expectations around digital experiences, risk management and member engagement. In this edition, you'll find thought leadership and practical insights on topics including AI adoption and governance, ready-to-use AI prompts for small business owners, the evolution of affinity insurance programs and the role of user experience (UX)/user interface (UI) in creating stronger customer experiences.
Whether you're exploring new ways to deliver value, improve operational efficiency or strengthen member and customer engagement, we hope these resources provide ideas and inspiration for the months ahead. |
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Insurance. Yes, We Do That!
Insurance solutions are evolving — and so are member expectations.
In his recent thought leadership article, Keith Schaub, Senior Vice President, Group Life and Health at Gallagher Affinity, explores how affinity programs are shifting away from one-size-fits-all offerings in favor of more personalized, flexible coverage designed around members’ life stages and financial goals.
From early career professionals to those planning for retirement, tailored insurance options can play a key role in supporting long-term financial security and delivering meaningful member value.
As Life Insurance Awareness Month approaches this fall, now is a great time for associations to evaluate how their programs meet the evolving needs of their members.
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| Read Article |
| Explore Insurance Solutions with Gallagher |
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AI Study From Gallagher
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As associations and their members navigate the evolving impact of AI, Gallagher’s 2026 AI Adoption and Risk Survey offers a clear view of what it takes to turn innovation into value. The findings show organizations are already seeing gains in productivity and revenue, though many expect it will take more than two years to fully realize return on investment (ROI).
Read the full report to explore how Gallagher is helping organizations balance opportunity with emerging risks and deliver stronger outcomes for their communities. Explore the report to learn how associations can help members navigate AI adoption with confidence.
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AI Prompts for Small Businesses |
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Looking to help your members save time and work more efficiently? Share Ten High-Impact, Ready-to-Use Generative AI Prompts for Small Business Owners by Kim Vogler. This practical article highlights 10 ready-to-use AI prompts that can help small business owners streamline marketing, content creation, business planning and other everyday tasks. Members will gain actionable ideas to boost productivity, spark creativity and support business growth, while also learning the importance of using AI thoughtfully and responsibly. |
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Member Benefit Spotlight: |
Hit the Road for Less with Avis and Budget |
Summer travel is here, and this valuable benefit is worth highlighting to your network. Through the Avis and Budget Savings Program, your members can access up to 35% off base rates along with added perks like dollars off, complimentary upgrades and free weekend-day offers.
This benefit extends beyond members to include staff, volunteers and friends, making it easy to promote and drive engagement across your full audience.
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Visit Avis or Budget to learn more, or reach out to me, your Marketing Account Manager, for support promoting the program. |
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Looking for fresh content to share with your members or clients?
Visit the Influencers in the Field Content Library, featuring thought leadership articles from Gallagher Affinity subject matter experts. Created for associations and sponsor organizations, this content can be easily repurposed for newsletters, blogs, resource centers, educational initiatives and other member communications.
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| Explore the Library |
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Thank you for your partnership! |
Contact me if you'd like to learn more about our insurance solutions or any of our programs, so we can help you and your members find the right resources and solutions.
Sincerely, |
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Your Dedicated Marketing Account Manager | | gallagherperks.com/ |
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Gallagher Affinity 1-800-MEMBERS (800-636-2377) gms.info@ajg.com 2850 Golf Road, Rolling Meadows, IL 60008
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The information contained herein is offered as insurance Industry insight and provided as an overview of current market risks and available coverages and is intended for discussion purposes only. This publication is not intended to offer legal advice or client specific risk management advice. Any description of insurance coverages is not meant to interpret specific coverages that your company may already have in place or that may be generally available. General insurance descriptions contained herein do not include complete Insurance policy definitions, terms and/or conditions, and should not be relied on for coverage interpretation. Actual insurance policies must always be consulted for full coverage details and analysis. Gallagher publications may contain links to non-Gallagher websites that are created and controlled by other organizations. We claim no responsibility for the content of any linked website, or any link contained therein. The inclusion of any link does not imply endorsement by Gallagher, as we have no responsibility for information referenced in material owned and controlled by other parties. Gallagher strongly encourages you to review any separate terms of use and privacy policies governing use of these third-party websites and resources.
Insurance brokerage and related services to be provided by Gallagher Affinity Insurance Services, Inc. (License No. 100310679 | CA License No. 0783129).
© 2026 Arthur J. Gallagher & Co. | 4495524142
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