Developing a 'visibility strategy' as a freelancer

"Marketing is essentially just letting people know you’re there and what you can do for them. People can’t and won’t find you if you can’t be seen, so you need a visibility strategy. ... You can control your visibility, so if you're an introvert it's ok. You are in control of how much personal information you put out there. Think about which social media platforms your ideal clients are on, prioritize them, and give value. Ideally your visibility strategy will be multi-layered. Try different things. Give talks at conferences, appear on podcasts, or even go down the traditional PR route. Start blogging, join networking groups, and improve your use of professional directories."

-- Claire Beveridge, editor & writer, tips shared during #ACESChat