Successful international tourism strategies start with understanding where the opportunities exist. Through RMI's training programs, destinations and suppliers learn how to use research to prioritize markets, identify target trade partners, optimize itineraries and improve marketing ROI. Discover how data-driven planning can transform international outreach into meaningful visitation and economic impact. 

Collective data from the RMI TRIP Report® highlights the significant economic impact of international travel across seven Western states, providing users with clear insight into the international travel trade. Report findings show that more than 600 international tour operators across 11 markets are actively offering travel products throughout the region, representing 53,653 itinerary overnights available to international visitors. These programs generated an estimated 574,412 room nights booked and estimated $362.8 million in visitor spending across the seven states, underscoring the vital role the international travel trade plays in supporting local economies.

If you’re ready to help international visitors find you, RMI has over 35 years of experience connecting overseas visitors with destinations like yours. Let’s review your current program and how you can bring more long-haul travelers to your state, county, or community and put a plan in place to make it happen! 

Here at RMI, we practice what we preach. Just as we shared in our recent blog post, our team sat down this past quarter to review our event calendar from the past year and plan our show attendance for the next 12 months. Check out the post below if you haven’t already for tips on making every event count!