Please note that there will be no newsletter published on Monday, February 17, due to the Family Day provincial holiday in New Brunswick. | |
In this issue...
• Tim Hortons Roll Up to Win cups are back!
• What's the difference between "Made in Canada" vs. "Product of Canada"?
• By the numbers X 10 + 1
• CBC Radio's Under the Influence: Selling strange smells
• Vegan KitKat goes bye-bye!
• NEW RELEASE: The Hump Day Collection
• Buy them now! Acadian Recipes and More - Volumes 1, 2 & 3, and Forgotten Recipes - Volume 1
• The next Greater Moncton Sunrise Rotary Trivia Night will be held on Monday, February 24
• Valentine's Day is Friday, February 14
• Before you go: 7 things you may have missed in the news
• Enjoy the outdoors this winter with the Greater Moncton Walking Group
... and trivia, quotes and more!
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Tim Hortons Roll Up to Win cups are back!
With its newfound commitment to bringing back nostalgia, Tim Hortons is not just bringing back retro donut flavours on a regular basis, it's now decided to bring back real honest-to-goodness Roll Up to Win cups after going completely digital during the COVID-19 pandemic in 2020.
Article excerpt: "Tim Hortons is returning its famed Roll up to Win contest back to its roots.
The café chain said Monday it will reintroduce hot beverage cups with rims that can be rolled up to reveal a prize when the promotion gets underway on Feb. 24.
'Last year after Roll Up, we did hear some feedback from guests that they really love the game, but were missing the cup, the really tactile rolling up the rim,' said chief marketing officer Hope Bagozzi.
'When we took stock of last year’s game and said, how do we make it even better... (we were) thinking, could we bring the cups back in some shape or form? That sort of became part of the impetus.'
The promotion was first launched in 1986 but was known as Roll up the Rim to Win until 2020, when the company moved the contest to a completely digital format. The shift was meant to keep staff from having to handle rims gripped and sipped by customers during the COVID-19 pandemic.
Tims has been able to bring cups with rollable rims back, in part, because it found a way to navigate health concerns; winners will now show Tims staff their winning rims before dropping them in a box.
But the return of physical rim rolling won’t kill the digital element of the promotion."
This will definitely make a lot of people happy, although COVID was certainly a good reason to go completely digital.
Read: Tim Hortons brings back the cups for Roll Up to Win contest. News release: Roll Up cups are back! Starting Feb. 24, play Tim Hortons Roll Up To Win on the Tims app and while supplies last on our hot beverage cups!
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What's the difference between "Made in Canada" vs. "Product of Canada"?
With the deeply troubling aspect of potential tariffs being imposed on Canada by the U.S. government, Canadian patriotism and a deep commitment to opt for products made in Canada have intensified in the past several days. When searching for Canadian-made products, though, it's important to know the difference between "Made in Canada" and "Product of Canada"! Both are good, but one is better.
Article excerpt: "The push to buy Canadian has turned out to be more complicated than some consumers expected.
Prime Minister Justin Trudeau has urged Canadians to buy domestic goods in the wake of U.S. President Donald Trump's recent tariff threats, suggesting picking "Canadian rye over Kentucky bourbon or forgoing Florida orange juice altogether." Several premiers have made similar pleas.
But those heeding the calls have run into some confusion, because some products are labelled 'Made in Canada' while others say 'Product of Canada' - or something else entirely. So what does it all mean?
Under the Consumer Packaging and Labelling Act, a 'Product of Canada' label means at least 98% of the total direct costs of producing the item were incurred in Canada. Essentially, it was made in Canada by Canadians, with negligible imported elements.
If a product is 100% Canadian, the label can say exactly that.
'Made in Canada,' meanwhile, means it was more than half of the total direct costs - at least 51% but less than 98."
As more and more Canadians become very aware and dedicated about buying Canadian products, learning the different terminologies will be important in order to have the maximum impact.
Read: "Made in Canada" vs. "Product of Canada": What's the difference?
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CBC Radio's Under the Influence: Selling strange smells
Last week's episode of CBC Radio's Under the Influence series with host Terry O'Reilly looked at the marketing of odd smells.
• February 6, 2025 - Strange Smells: The Marketing of Unusual Fragrances. Synopsis: "This week, we take a whiff of some of the strangest fragrances being marketed today. Choosing a perfume or cologne is a form of personal expression. What you smell like says something about you. But does that include bacon perfume? Or mayonnaise cologne? There’s a fragrance that makes you smell like a bakery, and a soap for men that smells like gasoline. Uncommon Scents." Click here to listen to the episode. Click here to read the episode's website post.
Click here for the show's website and here for the show's podcast archive.
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Vegan KitKat goes bye-bye!
Although not as legendary as the now-defunct Cherry Blossom, the vegan KitKat bar certainly had its fan base around the world - but just not enough. Nestlé has announced that the vegan version of one of the world's most popular chocolate bars is being discontinued.
Article excerpt: "As Veganuary draws to a close, and four years after it was first introduced to a global marketplace, the vegan version of Nestlé’s core KitKat brand is being withdrawn amid dwindling sales, reports Neill Barston.
Known as the KitKat V, it had been initially launched to significant fanfare, and won industry plaudits for its comparative taste profile and has been made with sustainable cocoa, is now considered to be no longer viable.
It comes amid a period of notable strain on confectionery manufacturers that have continued to face major increases in cocoa prices that have resulted in some companies seeking out replacement ingredients."
British and Irish consumers will still be able to enjoy their vegan KitKats until the summer, however. Nestlé will only discontinue production for those countries then.
Read: Vegan KitKat set to be discontinued amid sales decline and manufacturing challenges.
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NOW AVAILABLE: The Hump Day Collection
I'm thrilled to announce that The Hump Day Collection is now available for purchase through Amazon in ebook or paperback (300+ pages) format. The book contains 75 updated and revised Hump Day stories that ran for many years in a local newspaper. I've been asked many times to put these in book format, so I'm hoping you'll like it! In addition to Amazon, the book will be available at Chapters in Dieppe, N.B., in a few weeks and perhaps at other locations, as well. For ebook lovers, the book is part of the Kindle Unlimited subscription-based program from Amazon. To purchase today:
• Amazon Canada: amzn.to/4gckiQX
• Amazon USA: amzn.to/3CnKfiF
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Buy them now! Acadian Recipes and More - Volumes 1, 2 & 3, and Forgotten Recipes - Volume 1
My three volumes of Acadian recipe books (English and French) and Forgotten Recipes - Volume 1 are out now and make a great addition to your recipe book library or a gift for someone else! They are available on Amazon Canada, Amazon USA and in some local retail outlets in Southeastern New Brunswick:
• Chapters (Dieppe) (Volumes 1-3, Forgotten Recipes)
• Le P'tit Coin Acadien Poutine Râpée (Bouctouche) (Volumes 1-3)
• Jean Coutu Pharmacy (Champlain Street, Dieppe) (Volumes 1-3)
• Monument-Lefebvre (Memramcook) (Volumes 1-2)
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The next Greater Moncton Sunrise Rotary Trivia Night will be held on Monday, February 24
The next Greater Moncton Sunrise Rotary Club Trivia Night of the 2024-2025 season will be held at St. Louis Bar & Grill, 1405 Mountain Road, Moncton, on Monday, February 24, beginning at 6:30 p.m. $10 per person (cash only). (Facebook event listing: bit.ly/4hyC4yT)
Participants may play as teams or individuals. The winning team gets 50% of the door receipts as their prize.
It is strongly suggested that participants arrive by 5:15-5:30 p.m. for a seat. Trivia begins at 6:30 p.m. sharp and is usually over by 8 p.m. Everyone welcome!
Please note that restaurant reservations are NOT available for this event. First come, first served. Limited seating of approximately 50 guests.
Participants may bring an optional non-perishable food item (box of granola bars, Kraft Dinner, cereal, etc.) for distribution at Krista Richard's Community Sports Program events, of which the Greater Moncton Sunrise Rotary Club is a sponsor. Any donations will be gratefully received and provided to Krista for distribution to her program participants (school-aged children from Moncton-area schools).
Since Rotary Trivia Nights began in 2016, the Greater Moncton Sunrise Rotary Club has donated more than $20,000 to Atlantic Wellness, Karing Kitchen, Ray of Hope Kitchen, Salvus Clinic, The Humanity Project, BGC Moncton (Moncton Boys & Girls Club), Junior Achievement New Brunswick, Project Linus - Moncton Chapter, Habitat for Humanity, Junior Achievement New Brunswick, Children's Wish Canada and Krista Richard's Community Sports Program, among others.
The Greater Moncton Sunrise Rotary Club gratefully acknowledges the kind and generous sponsorship of our restaurant partner, St. Louis Bar & Grill.
PLEASE NOTE: There is a no telephone rule at these events. The answers cannot be researched except among discussion with your team members.
The remaining Trivia Night schedule for 2024-2025 is as follows:
• Monday, February 24, 2025
• Monday, March 24, 2025
• Monday, April 28, 2025
• Monday, May 26, 2025
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Trivia: Did you know?
When Prime Minister Justin Trudeau leaves office in a few weeks, he'll be the seventh longest-serving prime minister in Canadian history. The eighth longest-serving prime minister? Brian Mulroney!
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Quotes of note
• 1. “One's dignity may be assaulted, vandalized and cruelly mocked, but it can never be taken away unless it is surrendered.”
- Michael J. Fox (1961-), actor (see photo)
• 2. "Betrayal is common for men with no conscience."
- Toba Beta
• 3. “If you have to hurt other people in order to feel powerful, you are an extremely weak individual.”
- Bobby J. Mattingly
• 4. "Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life; define yourself."
- Robert Frost
• 5. "It is easier to forgive an enemy than to forgive a friend."
- William Blake
• 6. “I am grateful to those who have betrayed me… They thought they were just stabbing me in the back, but they were also cutting me free from their poisonous life.”
- Steve Maraboli
• 7. "Betrayal can be extremely painful, but it’s up to you how much that pain damages you permanently."
- Emily V. Gordon
• 8. "There is always a lesson of a lifetime to learn in every betrayal."
- Edmond Mbiaka
• 9. "When God sneezed, I didn't know what to say."
- Henny Youngman
• 10. "Get at least eight hours of beauty sleep a night; nine if you're ugly."
- Betty White
Photo credit: Michael J Fox Stock photos by Vecteezy
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Enjoy the outdoors this winter with the Greater Moncton Walking Group
In February, the group is walking in Centennial Park in Moncton. Meet-up is in the parking lot on St. George Boulevard. Walks at Centennial Park begin on Tuesday, February 4, and run until Thursday, February 27.
In March, the group moves to the Northwest Trail in Moncton. Meet-up is in the parking lot of YMCA Moncton North located at 70 Twin Oaks Drive. In April, the group will be walking in Rotary Park, Dieppe, with meet-up in the Rotary Lodge parking lot located at 505 Melanson Road.
The group meets for walks every Tuesday and Thursday at 8:30 a.m. New participants are always welcome! For more information, please contact Wayne Harrigan at 506-386-2187 or via email.
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About this newsletter
Brian Cormier's Weekly Update is distributed weekly from September to June. If you're reading this newsletter online and want to subscribe, please email me, fill out the subscription form on my website, or subscribe via the "Join Our Email List" button at the top of the newsletter (if you're viewing this in a browser.) This newsletter is not published in July and August and on holidays.
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