Green Bay, WI--Some jewelers I know actually will fire a person for asking for a customer's budget outright.

Asking for a budget is typically a mistake made by newer salespeople, but experienced salespeople also fall into this trap. 

This short NEW video addresses

Louisville, KY—While Amazon may not be a top competitor for independent jewelers—yet—a recent article on RetailCustomerExperience.com offers valuable lessons that will help small retailers compete with it 

Toledo, OH--For the past decade experts at Fruchtman Marketing have been talking about how digital marketing and the move to online has changed how businesses market themselves. 

New York, NY--Platinum Guild International USA announces the U.S. results of its most recent global consumer research study conducted by Nielsen IQ. 

Merrick, NY--In a two-part presentation, Asaf Herskovitz of GN Diamond and Mike Hauben of JewelryEcomm.com explore intelligent ways to use the web and tech to maximize your diamond sales capabilities.