By Nikki Risley, General Manager, Dodge Chrysler Jeep Ram Maserati Alfa Romeo Fiat

Can you tell us about your company—what you do and who you serve?

We’re a family-owned and operated dealership located in the Daytona Auto Mall, offering both new and pre-owned vehicles along with full-service automotive care.

At the core of what we do is serving people—local families, business owners, and even travelers just passing through. Whether someone is buying their first car, upgrading for their growing family, or maintaining a vehicle they depend on every day, we’re here to help make that process simple, reliable, and stress-free.

What sets your business apart from others in your industry?

For us, it’s about being more than just a place to buy a car.

We’ve built our dealership to be a true one-stop shop—sales, service, parts, rentals, and loaner vehicles—all in one place. But what really sets us apart is how we take care of people.

We focus on building long-term relationships, not just transactions. Our goal is to be the place our customers trust for every stage of vehicle ownership.

How has your Chamber membership helped you build relationships or grow your business?

The Chamber has played a huge role in helping us build meaningful relationships within the community.

It’s connected us with other local businesses, organizations, and leaders who share a passion for supporting one another. Through those relationships, we’ve been able to collaborate on community initiatives and also support business owners with their vehicle and fleet needs.

Why is Chamber involvement a priority for your organization compared to other networking or marketing opportunities?

The Chamber keeps us rooted in the community we serve every day.

It’s not just about networking—it’s about building genuine relationships with people who are our neighbors, our customers, and our partners. Being involved allows us to stay connected to what matters most locally and continue serving families who contribute to the strength of our local economy.

How has active engagement (events, committees, sponsorships) impacted your business growth?

Being actively involved has allowed us to connect with other business owners on a deeper level.

We’re able to share experiences, learn from one another, and collaborate on solutions. It also opens doors to partnerships with organizations that are passionate about the same community and humanitarian efforts we care about, which has been incredibly meaningful for our team.

In what ways has serving on the Board of Directors deepened your connection to the business community?



Serving on the Board has given us a greater understanding of the challenges and opportunities local businesses face.

It’s helped us see the bigger picture of how we can contribute—not just as a business, but as a partner in the community’s growth. It’s been a meaningful way to stay engaged, support others, and be part of building something stronger for the future.