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Dear Members,
As we begin 2025, we find ourselves at a pivotal moment for Canadian tourism. Prime Minister Trudeau's resignation announcement and Parliament's prorogation until March 24th have created a dynamic political landscape. The upcoming Liberal leadership race, concluding March 9th, provides an immediate opportunity to advance tourism's priorities, and we are actively engaging with all candidates to ensure our sector's vital role is understood and supported.
Long before these political developments, TIAC recognized the need for a more unified approach to communicate our story to Canadians. Our new narrative project t will help us articulate not just our economic contributions, but how tourism enriches Canadians' daily lives, supports skills development, drives economic diversification, and enhances Canada's global reputation.
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Partner with TIAC to Shape Canadian Tourism in 2025
The Tourism Industry Association of Canada (TIAC) invites you to elevate your brand and connect with leaders shaping the future of Canadian tourism through our 2025 sponsorship and partnership opportunities. From the Tourism Congress and Hill Days Reception to Tourism Week in Canada and Regional Tourism Roundtables, each initiative offers a platform to amplify your visibility and engage directly with policymakers, industry professionals, and decision-makers.
Whether hosting a themed reception, becoming an industry patron, or bundling opportunities for maximum exposure, TIAC’s offerings align your organization with innovation and growth in the tourism sector. Explore how you can showcase your leadership and leave a lasting impression by reviewing our sponsorship prospectus.
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Mark Your Calendar!
TIAC Tourism Congress 2025
November 18–20
Outaouais Region - Gatineau, QC
Hilton Lac-Leamy
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Call for Program Advisory Committee Members for Tourism Congress 2025
The Tourism Industry Association of Canada (TIAC) invites its members to join the Program Advisory Committee for the 2025 Tourism Congress. The 2025 edition takes place November 18–20, 2025, at the Hilton Lac-Leamy in Gatineau, QC. This is your opportunity to help shape the programming for Canada’s premier tourism industry event by sharing your expertise and insights. As a committee member, you’ll play a vital role in curating sessions that address the most pressing issues, trends, and opportunities in Canadian tourism. As a TIAC member, take advantage of this exclusive opportunity to make a meaningful impact on the event that brings together industry leaders from coast to coast to coast.
*Applications are open to current TIAC members only.
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Tourism Congress 2025 - Call For Presentations
Would you like to play a pivotal role in the success of Congress 2025? Have something you'd like to share with your colleagues? Then apply to present at this year's event!
TIAC is committed to bringing a diverse group of voices, experiences, and ideas to TIAC’s Tourism Congress. We encourage folks from equity-deserving groups to participate in this call for presentations. We also encourage all submissions to make every effort to bring diverse voices to their presentations, especially when proposing a panel discussion.
We invite you to be a thought leader, bring your ideas to the stage and showcase the innovative work being done within the sector. TIAC’s Tourism Congress delegates are looking for new ideas, case studies, data metrics, and industry inspiration. Delegates represent a truly national audience with participants from every province and territory.
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The Regional Tourism Roundtable Series is a TIAC initiative to deepen connections, foster dialogue, and drive collaboration across the Canadian tourism industry.
This series is designed to bring together industry stakeholders to address key challenges, explore opportunities, and share strategies to strengthen the resilience and competitiveness of Canada’s tourism sector.
By creating a space for local and regional voices, TIAC and its partners aim to better understand how current initiatives impact various regions and identify how national, provincial/territorial, and sectoral organizations can work more effectively together.
Stay tuned! We’ll be making some important announcements in the coming weeks regarding our spring lineup of Roundtables, including how you can attend and participate in these “local first” conferences.
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Join Us in Shaping Tourism Excellence—Call for Judges for the 2025 Canadian Tourism Awards!
It’s never too early to make an impact! The 2025 Canadian Tourism Awards may still be months away, but the journey to celebrating Canada’s tourism excellence starts now. We’re inviting TIAC members in good standing to step into the judge’s seat and help us recognize the outstanding people, places, and businesses that make Canada a world-class destination. Your insights and expertise will play a vital role in shining a light on the innovation and dedication driving our industry forward.
Express your interest today and help us celebrate the best of Canadian tourism in November 2025!
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Unlock Exclusive Benefits with the TIAC Member Advantage Program at Rendez-vous Canada 2025
RVC2025 Sponsorship Options
Unlock unparalleled visibility at Rendez-vous Canada 2025, the premier international tourism marketplace connecting global buyers with Canadian tourism leaders. Showcase your brand to industry decision-makers through exclusive sponsorship opportunities that elevate your impact and engagement. Secure your spot today!
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The Member Advantage Program
TIAC is thrilled to introduce the Member Advantage Program for Rendez-vous Canada 2025, which will take place May 27–30 in Winnipeg, Manitoba. Designed exclusively for TIAC member sellers, this program significantly enhances their experience and maximizes value at Canada’s premier international tourism marketplace. Member sellers can access exclusive pricing on booth registrations, gain an edge in appointment scheduling with early access starting March 11, 2025, priority mutual matches with Buyers, and enhanced visibility in Seller listings and Buyer searches. These benefits help members stand out and secure valuable connections. Additional perks include badge recognition with the TIAC logo, preferential placement in the RVC online directory with corporate logo highlighting, and a 10% discount on sponsorship opportunities, ensuring members maximize their exposure.
To enjoy these exclusive benefits, ensure your TIAC membership remains in good standing through to May 30, 2025. If your membership requires renewal before this date, renewal must be completed prior to RVC registration. Non-members can join TIAC to unlock these advantages. For questions or membership inquiries, contact Julie Gauvreau, Manager of Member Services, at jgauvreau@tiac-aitc.ca or 613-688-1454.
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Not a member of TIAC?
Drive the Momentum. Fuel the Future!
When you join TIAC, you’re not just signing up—you’re powering a movement to elevate and transform Canada’s tourism industry. Together, we’ll champion bold ideas, unlock new opportunities, and shape a thriving future where tourism drives Canada forward.
What Does TIAC Do?
The future is ours to build. Join today and make your impact!
For more information about the TIAC membership, please contact membership@tiac-aitc.ca
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New and Renewed Member Recognition
We are delighted to extend a warm welcome to all the new and returning members of the Tourism Industry Association of Canada (TIAC)!
By becoming a TIAC member, you’re taking a vital step toward. You are...
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Amplifying your voice on key issues impacting the tourism industry.
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Accessing exclusive insights and resources to help your business grow.
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Building meaningful connections with industry leaders and partners across Canada.
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Shaping the future of tourism through advocacy and collaboration.
Together, we’re driving progress and ensuring a vibrant future for Canada’s tourism sector. Welcome to the movement!
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We are truly grateful to the 45 organizations that renewed their Regular or Associate memberships in December. Your commitment keeps us moving forward, and together, we’re building something extraordinary. Your continued support means everything, and we can’t wait to achieve even more with you by our side! | |
WANT TO BE IN THE SPOTLIGHT? | |
Attention all members! We want to hear your story. Share your experiences, challenges, and triumphs. By submitting your story, you'll inspire others, gain recognition, and help shape the future of our community. Don't miss this opportunity to make a difference and leave a lasting impact. | |
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NAVIGATING GROUP TRAVEL: INSIGHTS AND BENEFITS OF MOTOR COACH CHARTERS
January 28, 2025
2 p.m. ET
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Don't miss TIAC's January Webinar presentation with Vince Accardi, president of Motor Coach Canada and the Ontario Motor Coach Association.
Discover the essentials of group travel with motor coach charters in this informative session. Learn how to find trusted charter companies through Motor Coach Canada's new motorcoachcharters.ca platform, understand the factors behind price and service variations, and explore why choosing based on price alone can lead to challenges. Gain insights into drivers’ hours of service, the commitment of reputable companies to safety and quality, and the economic and sustainable advantages of motor coach group travel for communities. Perfect for those planning group trips or interested in the travel trade segment of tourism.
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Vince Accardi, President, Ontario Motor Coach Association (OMCA) and Motor Coach Canada (MCC) | |
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Vince's career has been spent working with like-minded professionals who are passionate about building a competitive and vibrant tourism and transportation sector in Canada. He is an accomplished tourism and transportation industry professional with comprehensive experience in association management, marketing, government relations and business development in national and regional, not-for-profit associations. Vince leads the associations advocacy for the Motor Coach and group travel sector and advocates on both federal and provincial regulatory issues.
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MEMBERS! Are you an expert in your field and would like to share a topic of interest to your fellow members? Reach out to Julie Gauvreau. | |
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READI, SET... GO!
TIAC’s new READI program focuses on building capacity within the tourism sector through workshops, training sessions, and other educational resources. The program is designed to empower businesses and organizations to grow sustainably and improve their operational capabilities. To learn more about the READI program, the READI National Tourism Registry, and the READI training programs currently available, click the link below.
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You Could Be One of Our "Faces Behind the Places"
Every day, you create extraordinary experiences that transform your region into a beloved destination. We're launching an exciting new campaign to spotlight the passionate individuals like you who make our tourism industry special – and we want to make you one of our stars.
Your unique story has the power to inspire others and showcase the authentic heart of your community. Whether you're a tour guide sharing hidden local gems, a hotel concierge making visitors feel at home, or a restaurant owner serving up unforgettable memories, your impact ripples far beyond your business.
Why participate?
- Gain valuable exposure for you and your business through our multi-channel promotion
- Connect with potential customers who value authentic, personal experiences
- Help shape our destination's story and inspire the next generation
Ready to share your story?
We'll work with you to craft a compelling feature that captures your unique contribution to our tourism community. Don't miss this opportunity to be recognized as a key figure in your region's tourism success story. Your passion deserves the spotlight!
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International Indigenous Tourism Conference - 2025 IITC
Join us in Montreal, Quebec, to experience the rich tapestry of Indigenous tourism. IITC, the largest of its kind, is a gathering of industry professionals, community leaders, entrepreneurs and partners dedicated to promoting and celebrating Indigenous language, culture, and identities. It will be held February 25–27, 2025.
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The Tourism Industry Association of Canada (TIAC) expresses its most profound gratitude to its Industry Patrons for their significant financial investment and support of the association. TIAC's Industry Patrons are leading companies who have been instrumental in creating positive change, fostering international tourism growth, and advancing Canada's travel and tourism portfolio.
To become an TIAC Industry Patron contact Jenn Taylor, VP Business Development and Member Relations at 902-698-0984, or Ed Byers, Partnership Lead.
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Preferred Partners
The Tourism Industry Association of Canada has partnered with a number of leading national suppliers to provide the highest quality services to our members at fantastic rates.
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