MAY 2025

EDITION XXIII :

NAVIGATING COSTS IN UNCERTAIN TIMES

VIEW AS WEBPAGE

No-Buy 2025: A Paradigm Shift in Consumer Culture?

The "No-Buy 2025" movement, originating from the #NoBuy trend on TikTok in 2024, represents a growing cultural shift away from overconsumption. Fueled by economic instability, the initiative encourages participants to limit spending to essential items for a year.

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Secondhand Stores Poised to Benefit from New Tariffs

With the imposition of new U.S. tariffs on imported clothing and leather goods, secondhand and resale markets are expected to see significant growth.

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Major Brands Announce Price Increases 

In response to President Trump's new tariff policies, several major companies have announced plans to raise prices. The tariffs, which include a baseline 10% import tariff on most countries and up to 245% on Chinese goods, are increasing operating costs that are likely to be passed on to consumers.

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Inflation Has Americans Changing Their Life—and Spending—Plans

A recent study reveals that ongoing inflation has led many Americans to alter their financial behavior, with over three-quarters reporting cutbacks on expenditures.

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Gen Z’s Inflation Era Mindset

From “doom spending” to delaying major life purchases, this generation is reshaping what financial adulthood looks like in an age of inflation.

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Frozen Pizza as an Economic Indicator

An intriguing look at how increased sales of frozen pizzas, particularly premium varieties, can signal economic downturns as consumers seek affordable indulgences during financial uncertainty. 

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