Before you try the next good idea, interrogate it
News avoidance, fatigue and information overload raise big questions for local news leaders — about attention, trust, digital wellness, relevance, belonging and revenue. And those questions are playing out within a larger negotiation over how people want technology and information — including our lives as journalists — to fit into their lives. Recent Pew Research Center data found that 53% of Americans say they spend too much time on their smartphones and 45% have tried to cut back in the past year — even as 73% say their smartphone helps keep them informed.
Add to this that “avoidance” can stem from many different things: lack of relevance, friction, habit, distrust, competing priorities, emotional self-protection. A big label can tempt us into an overly broad or reactive response.
For leaders already operating with limited time, money and attention, the challenge is two-part: first, generating potential solutions to the problems, and then deciding which of those responses or ideas are worth acting on — and what they need to learn before they do.
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