September 17, 2026

El Paso Small Business Spotlight

Hot off the tortilleria! 🌯🌟

This Hispanic Heritage Month, we're proud to celebrate the Santos Family, owners of Food City! 

Food City opened its doors in 1972 under Mr. José Santos and has grown into a beloved third-generation family grocery store, proudly serving our community for over 60 years. From generation to generation, the Santos family has strived to provide high-quality food at affordable prices. Their hard work and commitment to the community are a true reflection of the rich Hispanic heritage and entrepreneurial spirit that make our community so special. 

Join us in celebrating the Santos Family and their incredible legacy! Be sure to visit Food City for your next grocery run and follow them on Facebook and Instagram. 🛒🏃‍♀️

🎉¡Feliz Mes de la Herencia Hispana! 🎉

Open Rewards: Voting Ended!

Thank you for voting for your favorite local businesses on Open Rewards!

Businesses that win will be awarded at our inaugural A Star Is Born: The Entrepreneur Edition Gala! 🌟



We are excited to celebrate the entrepreneurs, innovators, and business leaders who make El Paso’s business community shine. ✨

It does not stop here! You can continue supporting your local businesses by shopping with them using the Buy El Paso Rewards app. Download below.

Be the Go-To Stop for City Employees

Verizon Small Business Digital Ready $10,000 Grant Opportunity

Looking for funding to grow your business? The Verizon Small Business Digital Ready program is now accepting applications for its $10,000 small business grant.

To qualify, create a free Digital Ready account and complete two eligible courses or events to unlock the grant application. Once you apply, you'll remain eligible for future monthly grant opportunities through the end of the year.

These funding opportunities can help your business invest in growth, technology, marketing, equipment, and other critical business needs. Don't miss your chance to apply!

Make Your Voice Heard

The City of El Paso’s 2026 Veterans Needs Assessment is now open. Veterans, active-duty service members, National Guard and Reserve members, military spouses and families, caregivers, survivors, and organizations serving the military and veteran community are encouraged to participate.

Your feedback will help guide future programs, partnerships, resources, and planning. Responses are confidential and will be reviewed collectively.

Take the survey by Sunday, September 20.

Vendor Opportunities

Looking for your next vendor opportunity?

WinterFest 2026 is looking for vendors and food trucks to participate. This is a great way to increase your visibility and showcase your product to over 550,000 visitors!

The deadline to submit is September 25, 2026.

Business Resource Roundup

Your Business, Our Support.

Looking for resources to grow your business?



Meet with our team and we’ll connect you to FREE resources offered by our Entrepreneurial Support Organizations (ESOs).

Invest in our Small Business Community!



When you give, you’re helping local small businesses access essential resources at no cost. Together, we’re building a stronger, more vibrant El Paso.

We’d Love Your Feedback 

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Let BOSS Support Your Grand Opening

Getting ready to open your doors? BOSS is here to support and celebrate with you. Connect with us and let us know how we can support your big day!

Buy El Paso Open Rewards

The Buy El Paso Rewards program allows the community to earn 5% cash back simply by shopping at participating local businesses. It’s an easy way to keep dollars circulating in El Paso while supporting the entrepreneurs who power our economy.