October 14, 2021
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Join the National Press Club Journalism Institute and a distinguished panel to learn how to:

  • Choose voices to feature in ways that differentiate your op-eds from the noisy crowd
  • Clarify each op-ed’s purpose, and use persuasive strategies that are most effective
  • Identify specific audiences for op-eds and ways to know whether you’ve reached them

Registration is open for this program, which will now take place on October 22 at 11:30 a.m. ET.

Panelists include:


The Institute is offering this program at no cost thanks to a generous grant from the Gannett Foundation.
As a manager, you have the joy — and challenge — of introducing new ideas, duties, assignments and projects to your staff members. In your dreams, the response in those conversations is: “This is great! Count me in!”

In reality, the replies can be instant, less-than-enthusiastic questions about the necessity, the rationale, the process and the potential downsides. Let’s call it “automatic pushback.”

How do the best leaders deal with this challenge? 5 things to keep in mind:

  • People love ideas and solutions of their own creation. If your idea leaves no space for them to adapt it, they’re less likely to adopt it. Invite their input.

  • People may fear there’s a second agenda behind what you’re proposing to them. Is there more to the story than what you’re sharing? Always be forthcoming.

  • Have you taken other stakeholders into account? When asked to do something or change something, people often worry about the impact on others. That’s especially the case if you’ve developed a reputation for being quick to act without fully considering the implications.

  • Have people on your team undergone a lot of painful change, including mandates that didn’t produce positive results? It’s good to acknowledge rather than ignore that as you discuss the new initiative.

  • Are you prepared to answer questions about next steps? Resources? Timelines? What success looks like?


-- Jill Geisler, Bill Plante Chair in Leadership & Media Integrity at Loyola University Chicago and Freedom Forum Fellow in Women’s Leadership

NBC News’ Lester Holt, whose seasoned career in journalism over four decades and role as anchor of NBC Nightly News has earned him the title as most-trusted anchor in America, will receive the National Press Club’s most esteemed prize, the Fourth Estate Award, at a gala in his honor on Oct. 20, 2021.

The evening also will honor the winners of the John Aubuchon Press Freedom Awards, Haze Fan and Danny Fenster. Fan is a Chinese citizen who has been detained in Beijing while working for Bloomberg, and Fenster is the managing editor of Frontier Myanmar who has been jailed in Myanmar since May 24.

The Marshall Project, a nonprofit news organization covering the U.S. criminal justice system, will receive the National Press Club Journalism Institute’s 2021 Neil and Susan Sheehan Award for Investigative Journalism. 
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This newsletter is written & edited by the National Press Club Journalism Institute staff: Beth Francesco, Holly Butcher Grant and Julie Moos. Send us your questions and suggestions for topics to cover.

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